The American Lighting Association (ALA) annual conference offers the opportunity to focus on business success and professional growth. ALA is a trade association representing the residential lighting, lighting showroom and ceiling fan industries in the United States and Canada. Its members include the top lighting, ceiling fan, and dimming control manufacturers, retail showrooms, sales representatives and lighting designers, all of whom are dedicated to providing the public with the proper application of the highest-quality residential lighting. The event is loaded with impactful and timely seminars, enlightening speakers and memorable social events. Learn from the experts about the issues most relevant to business success and the lighting industry while you network with top lighting retailers, sales reps and vendors. Develop your leadership skills to attract and retain a top-performing team. Learn new ways of applying what you already know to improve your bottom line. Create crucial industry contacts in a relaxed, resort-style setting.

The ALA Conference offers invaluable connections to the people and products influencing our changing industry. Educational sessions and powerful panel presentations offer new insight and valuable discussions. Events designed for new members and young executives to introduce and engage. Closing dinner honoring award winners and our industry in a relaxed setting. Keynote addresses are designed to make your organization stronger and ready to compete in this fast-paced, ever-changing global economy. Hard-hitting seminars on relevant topics, such as connected lighting and internet retailing, are designed to help you succeed. Keynote presentations will examine the changes occurring in buyer behavior, from the instant-gratification culture created by online shopping to the evolving wants and needs of the Millennial consumer. Networking-focused manufacturers’ exhibits allow more time for interfacing. Build your line for the future by getting to know the CEOs and national sales managers from the industry’s leading manufacturers. Gain insight on your products and services from the retailers and reps selling and using them.

Network and create contacts that will open doors and improve your business. The networking opportunities available during conference are vast. From small, non-compete showroom networking groups where intimate conversations thrive, to the bustling round-table lunch where members from across the industry share ideas and tackle challenging topics, there is not another industry event that fosters these types of connections. The education sessions during conference bridge a range of topics, and, this year, they all explore the common theme of staying ahead of change to ensure long-term success. Breakout sessions will dive even deeper into topics such as creating an excellent customer experience, investigating and understanding the changing roles in the industry, understanding trends in connected home technologies, and implementing successful digital marketing practices.