Since taking its first step in 2011, CinemaCon, the Official Convention of The National Association of Theatre Owners (NATO), has evolved and grown to become the largest and most important gathering for the worldwide motion picture theater industry. CinemaCon is truly a global event attracting attendees from more than 80 countries. CinemaCon will attract upwards of 6,000 motion picture professionals from all facets of the industry – from exhibition and distribution, to the equipment and concession areas – all on hand to celebrate the movie-going experience and the cinema industry.

Today’s moviegoer is savvy, discriminating and extremely knowledgeable. When it comes to selecting a theater, they prefer driving the extra distance to ensure they are getting the ultimate, state-of-the-art presentation and theatrical experience possible. They are looking for optimum picture and sound quality, theater seats that provide great comfort, a ticketing system that is quick and efficient, a concession stand that offers a diverse array of food and beverage items and a theater setting that provides the best amenities imaginable—all of which makes that moviegoing experience worth driving the extra distance. Today’s cinema owner is just as demanding and discriminating when it comes to building new theaters or remodeling and maintenance existing ones. The market is competitive and the stakes are high.

The CinemaCon Trade Show serves that competitive, high-stakes market by giving cinema owners from all over the world the opportunity to experience the latest and most important advances in theater equipment and concession products. CinemaCon offers the world’s largest trade show geared specifically for the motion picture theater owner. It is here that decision-making cinema owners and executives walk the aisles, keeping an eye out for new equipment, products and services that will help make theirs the “go-to” theaters.

CinemaCon is delighted to have both the International Cinema Technology Association (ICTA) and National Association of Concessionaires (NAC) as its trade show partners. CinemaCon is also delighted to have as its official presenting sponsor, The Coca-Cola Company, one of the industry’s greatest and highly regarded and respected partners in the world of the movies. The National Association of Theatre Owners (NATO) is the largest exhibition trade organization in the world, representing more than 35,000 movie screens in all 50 states, and more than 32,000 screens in 100 countries worldwide.