EuroShop is the world’s largest trade fair for retail investment requirements. Future-oriented and dynamic as the industry itself, the trade fair presents itself in eight fascinating retail dimensions with all the trends and topics that are moving the future. Held every three years in Düsseldorf, Germany, EuroShop is an innovation platform, discussion forum and creative hub for the entire retail sector. It is hailed as an important barometer and a worldwide indicator of future developments in the retail trade. Since its launch in 1966 EuroShop has proven to be a fantastic show in terms of visitor interest and conversion of its big buyer attendance.

The event injects a new level of creativity and vitality with the implementation of a new concept that is broken down into the following seven experience dimensions: POP Marketing, Expo & Event Marketing, Retail Technology, Lighting, Visual Merchandising, Shop Fitting & Store Design and FoodTech & Energy Management. The refined profile impressed all with a high degree of flexibility and a structure that suitably reflected market realities – significantly contributing to the success of both exhibitors and visitors. Future-oriented and dynamic as the industry itself, the trade fair presents itself by modifying its structure with a greater emphasis on its product and service portfolio as well as providing even more freedom and space for visionary developments, innovative products and an intensive trade fair experience.

Great international exhibitor participation and high quality attendance confirms its position as leading global trade fair. The last EuroShop recorded a constantly high level of demand from Germany and a significant rise in interest from abroad. Throughout the world it is known that EuroShop in Düsseldorf is the global No.1 trade show in the sector demonstrating what the future of retail looks like. The trade fair succeeded in posting the best results ever in its 50-year history. 2,345 exhibitors from 61 countries and regions showcased the entire spectrum of innovative products, trends and concepts for retail, industry and a multitude of service providers in 18 halls on net exhibition space measuring over 127,000 square meters of net exhibition space. 113,906 trade visitors from 138 countries travelled to the Rhine to gather information and network with the global sector. 90% of the exhibitors are satisfied with the level of qualification of stand visitors and will recommend EuroShop to others. 87% of them have high expectations regarding post-show business. 96% of visitors are satisfied with the broad spectrum on offer at EuroShop. 95% of them achieved their goals in attending the trade fair.

EuroShop´s extensive line-up of exhibitor ranges is complemented by a range of high-impact sessions and forums with practitioners’ lectures presented on all five exhibition days right amidst trade fair activities. These include the EuroShop Forum Architecture & Design, the EuroCIS Forum, the POPAI-Forum and the OmniChannel Forum as well as the ECOpark Forum and the new Expo & Event Forum. Digitalization in retail is one of the principal themes at EuroShop. Online retail is currently fuelling investment in physical stores in the sector. This is because competition from suppliers online means retailers have to make their stores ever more attractive. Physical stores and online retail are growing ever closer together. EuroShop has managed to bring both worlds together.

Retail lighting has undergone a dramatic transformation in recent years, thanks to the proliferation of LED technology. Great lighting can support retailers’ efforts to improve impact, ambiance and sustainability thereby creating an inspiring atmosphere and a meaningful experience that goes beyond shopping while also saving on costs. EuroShop has a dedicated zone where independent light designers specializing in the retail sector inform attendees on how to address differentiate brands and create spaces that delight. EuroShop plays host to some 200 international exhibitors from the lighting sector. They showcased their most recent developments, innovative and energy efficient solutions for product presentations in retail outlets.