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ISA International Sign Expo

The largest and most comprehensive trade show in the sign, graphics and visual communications industry. The event brings together the breadth of the sign, graphics and visual communications industry, ranging from neon and LEDs to print and soft signage.

ISA International Sign Expo is the largest and most comprehensive trade show in the sign, graphics and visual communications industry. The event is organized by International Sign Association (ISA), a 2,300-member trade association, the members of which are manufacturers, users and suppliers of on-premise signs and other graphics products from the 50 United States and 54 countries around the world. ISA supports, promotes and improves the graphics industry, which sustains the nation’s retail, distribution, service and manufacturing industries. ISA International Sign Expo annually brings together the breadth of the sign, graphics and visual communications industry, ranging from neon and LEDs to print and soft signage.

The industry is making unprecedented advances in products and technology that are changing how people engage and interact with signage and ISA Sign Expo connects you to it all. The enormous popularity of ISA International Sign Expo® mirrors the growth the sign, graphics and visual communications industry itself has experienced over the last 60 years. Since its inception, ISA International Sign Expo has been breaking records in exhibit sales and attendance. With 20,000 attendees and nearly 600 exhibitors pushing the limits of innovation in wide format printing, digital signage, LEDs, software, and so much more, the largest gathering of sign, graphics, print and visual communications professionals is where you want to be and where you’ll get programming and exhibits that offer serious solutions, real results, and provide opportunities for attendees to make powerful connections.

Held annually, the event location alternates between Las Vegas, Nevada, and Orlando, Florida. In addition to digital print imaging, dynamic digital signage has taken a prominent place among today’s signage solutions. Advancements and innovations in digital technology will continue to energize the marketplace. And expansions in product lines for printers means more profits and opportunities for growth. Throughout the event, attendees learned more about products, innovations and ideas to help them expand and grow their businesses. Focused networking events allow attendees to make new connections and deepen existing relationships. Learning opportunities abound at the show, with expert-led sign industry specific educational programs focusing on topics such as graphic design, sign code legislation, business management, sales and marketing, technology and more.

Whether you’re looking to grow your business or advance your career, ISA International Sign Expo® is the only place to find everything you need to be successful in the sign, graphics, print and visual communications industry.

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We believe everyone deserves a voice. This community-driven industry portal is designed to foster and promote meaningful conversation about ISA International Sign Expo. We encourage you to share your experiences with the event. Is ISA International Sign Expo an ideal venue for making connections, establishing relations, generating sales leads, and keeping up to date on industry trends? How does ISA International Sign Expo compare with other events when it comes to audience profile, industry relevance, national / international influences, media exposure, and ease of attendance? Developing a proactive event evaluation and pre-show plan is critical to driving a strong trade show ROI. Let communication and collaboration take place here such that an accurate evaluation of ISA International Sign Expo can be made.

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About the event
The International Sign Expo, organized by International Sign Association (ISA), is the largest and most comprehensive trade show in the sign, graphics and visual communications industry. ISA International Sign Expo is held annually, the event location alternates between Las Vegas, Nevada, and Orlando, Florida.

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ISA International Sign Expo 2024 Leaves Orlando After Highly Successful Event​

ISA International Sign Expo 2024 proved that it is truly THE place where the sign, graphics and visual communications industry gathers. For attendees and exhibitors, the work is just beginning. There are contacts to follow up on, orders to deliver, learnings to implement and new friends with whom to connect.

ISA focused on amping up the attendee experiences at the event, which marked its first time in Orlando since 2018. Exhibitors were able to enjoy a concierge program and could invite VIP attendees. New exhibitors were housed in a special section of the trade show floor, allowing attendees to experience the latest products and find new business partners.

The event, which surpassed pre-COVID attendance levels for Orlando with 19,500 registered attendees, was hailed for the quality and quantity of buyers at the show, many of whom were in a mood to purchase the vast array of new products that made their debut. The trade show floor was the largest since the pandemic, approaching 200,000 square feet, with more than 570 exhibitors.

“ISA International Sign Expo is always a great place to see the latest products and make the most important connections, but this year felt especially so,” said Lori Anderson, ISA president and CEO. “We heard such amazing feedback from our exhibitors, who were wowed by the quality of attendees who were interested in buying. Many of them said it would take months to follow up on all the quality leads they gathered at the show. And a number said it was by far their best show ever and have already asked to expand their booths for 2025.”

Since in-person trade shows have returned post-pandemic, ISA has focused on increasing the number of attendee experiences while improving traditional elements of a trade show, like exhibitors and education. ISA International Sign Expo 2024 was no different. It featured a number of new experiences, several returning favorites, enhanced networking, targeted education and an expansive trade show floor.

The trade show floor featured components that showcased the skilled craftspeople in the sign, graphics and visual communications industry. The Wrap Experience™, a popular feature since 2018, showcased the talents of wraps professionals while the Sign Shop Spectacular!™ displayed the work of installers and fabricators. ISA and The Wrap Institute, which jointly produce The Wrap Experience™, announced plans to collaborate more closely on future events, with ISA taking an ownership interest in TWI.

Installation professionals could connect through expanded networking events, including ISA Install: Signs & Service, a reimagined—and sold-out—take on a long-standing networking event. It joined new opportunities in ISA Install: Wide Format Graphics and ISA Install: Mix & Mingle, which also sold out. All were designed to pair national sign companies with skilled local installers, a powerful few hours that yield year-round business for local installers.

Returning events provided opportunities to connect. ISA Rocks: THE Industry Party, sponsored by Roland DGA, provided networking and fun in a casual setting. This popular event always sells out. ISA Elite brought young professionals for targeted networking while Women Leading the Industry (WLI) was again sold out. The popular Make It Happen workshops and other pre-conference workshops also proved popular, as did targeted education sessions and exhibitor-led Learning Lounge sessions.

“There really was NO LIMIT! to the impact of this event and we continue to hear amazing feedback from ISA International Sign Expo 2024,” Anderson said. “It only raises the bar to make ISA International Sign Expo 2025 even more amazing, but I know that we’re up to the task.”

ISA International Sign Expo 2025 is set for April 23-25 in Las Vegas, with pre-conference education on April 22.

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