The Upper Midwest Electrical Expo, held by the North Central Electrical League (NCEL), is the electrical industry’s most successful regional trade show. NCEL is the bridge between all sectors of our Electrical Industry. Through NCEL, members come together to develop, expand and protect all interests in the Upper Midwest’s electrical industry. The NCEL footprint extends from the western Dakotas east through Wisconsin, from Canada to the north to the border of Iowa in the south. The essential regional electrical industry trade association provides a variety of education and networking services for the industry.
NCEL hosts a biennial expo that brings together the industry’s leading manufacturers. The Upper Midwest Electrical Expo has served the electrical industry since 1946, earning the reputation as being “the best electrical trade show in North America.” With an impressive attendance history and breakdown, the trade show will be your best opportunity to directly connect with customers as they make their critical purchasing decisions, leading to sales growth. The Upper Midwest Electrical EXPO is strictly a manufacturer’s and agent’s trade show. Exhibit space will be sold only to direct manufacturer representatives or manufacturer’s agents of electrical or electrically related products. NCEL’s members include investor owned utilities, rural electric cooperatives, municipal utilities, generation and transmission cooperatives, manufacturers, representatives, distributors, engineers, contractors, inspectors, other trade associations, and tech schools.
The Expo lives up to its billing as the top regional electrical show in the United States with 9,000 attendees from 40 U.S. States and four foreign countries, and 300+ booths with 400+ electrical manufacturers. The expo’s highly targeted attendee profile consists of contractors, builders, electricians, manufacturers, agents, engineers, designers, architects, government & institutional representatives, utilities & power suppliers, power limited & system integrators, inspectors and building officials. NCEL Expo provides a venue for sales lead generation and peer development by delivering unique benefits to its members.
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