Retail Lighting
Lighting is a powerful form of visual communication. Nowhere else does this become as apparent as in
retail lighting. The quantity and quality of illumination, the impression it creates about the merchandise and the psychological effect it has on the shopping environment are all factors influencing how consumers arrive at instore purchase decisions.
Retail lighting is a complex work of art. It is a strategic blend of color, contrast, control, architectural integration, and energy efficiency. To create a unique shopping environment that inspires desires, evoke emotions and influence shopping behaviors, lighting needs to be composed in layers. The ambient, accent and task layers of light work in synergy to effectively deliver the store personality, the message of a brand while reflecting brand and identity. The layered lighting design is executed by a range of light fixtures, including
ceiling lights,
recessed downlights,
directional spotlights,
track lights, etc.