On March 3, 2025, CDN Lighting hosted its 2025 Partner Conference at the Crown Plaza Hotel in Huizhou, under the theme “Smart Control of Light and Shadow, Continuing the Legend.” Representatives from national partners gathered to attend the event. The agenda included a speech by the president, a keynote report from the general manager, sales and product strategies for 2025, a new product launch, Bach high-end project operation strategies, product tasting, and an awards dinner. The event aimed to foster consensus, join hands for progress, explore new development paths under the wave of intelligence, and sketch a new blueprint for the future development of CDN Lighting and its partners.
Mr. Du Gang, Chairman of CDN Lighting, Mr. Hu Yonghong, CEO/President, Mr. Chen Shi, General Manager, Mr. Li Zhaorong, Vice President, and the EMT team, along with department heads and employees, warmly welcomed the partners who had traveled from afar. All attendees were invited to recite CDN’s corporate culture together to consolidate thoughts and gather strength, injecting momentum into the brand’s high-quality development. Mr. Hu Yonghong, CEO/President of CDN Lighting, delivered the opening speech. He emphasized that the current era is undergoing rapid and profound change. With the market environment constantly shifting, companies must row against the current to push forward, standing out in fierce competition, and never adopting a passive "let it be" attitude. In the new year, companies need to continue reflecting, meet market changes with positive attitudes and innovative thinking, improve professionalism, hone their business, and work together with manufacturers for a win-win situation.
Mr. Chen Shi, General Manager, delivered a keynote speech titled “Smart Control of Light and Shadow, Continuing the Legend,” analyzing the development trends of the era, the progress of CDN’s development, the economic conditions of related markets, and the company’s strategic direction and plans from four dimensions: the era, review, opportunities, and strategies. He emphasized that in the rapidly changing tides of the times, companies that can maintain high growth are those that have accurately grasped the opportunities of the era. Facing opportunities brought by macroeconomic policies and the broad prospects of the lighting industry, CDN will uphold the tone of "steady operation, quality improvement, and breaking through challenges," advancing digital innovation in services, building a comprehensive traffic operation system, and striving to win four major battles in 2025. The company aims to accelerate business development in H1H2 and stand shoulder to shoulder with partners at the forefront of industry transformation, jointly creating a magnificent blueprint.
Ms. Li Zhuo, Vice General Manager of Domestic Sales, presented the “Adapting to the New Cycle, Boldly Seeking Change and Cooperation” – 2025 Sales Strategy Analysis. She deeply analyzed the market trends in core business areas such as real estate, hotels, enterprises, and retail, and developed targeted competitive strategies and solution packages based on the differing objectives of projects and retail needs, to meet diverse market demands. She also elaborated on the channel development plan, setting strict entry and evaluation standards, defining goals for new introductions, seizing opportunities, innovating for change, and creating brilliant achievements together.
Mr. Lai Dong, Director of the Channel Sales Center, delivered a theme speech on “Retail Marketing Strategy,” focusing on precision business recruitment, operation deepening, channel optimization, flagship store development, and profit enhancement. He introduced a tiered product matrix, working to build an online and offline marketing system closed-loop to continuously empower sustainable growth in the retail ecosystem.
Mr. Zhou Yang, Vice General Manager of Technical Solutions, delivered the “2025 Product Strategy and New Product Launch” speech, providing a detailed introduction to CDN Industrial's brand matrix (CDN Lighting, BACH, Mayalit, Shejian) and their precise positioning. Through brand collaboration, CDN has built a comprehensive lighting ecosystem covering all scenarios. The 2025 product launch fully encompasses three major fields: engineering, retail, and intelligent lighting, aiming to create an excellent light and shadow experience with innovative technology, complete project support, and service systems throughout the project lifecycle, quickly responding to customer needs. CDN Lighting is poised for vigorous growth and, together with its partners, will lead the lighting industry into a new era.
Ms. Zhu Xiaokui, Head of Integrated Store Design, delivered a report on “CDN Lighting Integrated Store Design Business Introduction.” She explained that, in traditional models, design, product, and construction are separate, while CDN’s integrated store design solution aims to close the final gap in product delivery, creating a service loop that includes product, design, construction, and after-sales service. This approach is redefining new standards for commercial space construction. CDN will complete its nationwide service network and become an industry-leading provider of integrated store design, sales, and service.
Mr. Xu Changcai, Senior Marketing Director, delivered a speech on “Bach High-End Project Operation Strategy,” bringing systematic strategic empowerment to national partners. He shared the six core competencies and market promotion strategies of the BACH brand, inviting Mr. Lai Dong, Director of the Channel Sales Center, and Mr. Lu Dongping, Brand Product Director, to share their expertise on refined channel operations and pricing strategies, as well as the BACH product matrix and core technologies. Excellent partner representatives Wang Shengli and Zhang Yining shared their experiences and challenges in high-end projects and luxury hotel projects, enhancing partner confidence in the brand’s future development.
With innovation leading excellence, technology shaping quality, hard work fulfilling the mission, and the ordinary creating the extraordinary, CDN Lighting is ready to tackle 2025 with the determination of “slithering for miles,” the focus of “holding onto the green mountain without releasing it,” and the resilience of “standing firm after a thousand trials.” Let us work together, united in purpose, as we embark on this new journey and “control light and shadow, continuing the legend.”
