CleanLife

CleanLife® and ATX LED® made a powerful impact at the 2025 NAHB International Builders' Show (IBS), showcasing groundbreaking low-voltage DC lighting technology that is transforming home construction.

With an estimated 124,000 industry professionals in attendance, builders, developers, and contractors explored firsthand how CleanLife® and ATX LED®'s DC-powered lighting systems provide a more efficient, reliable, and scalable alternative to traditional lighting. By utilizing remote power supplies and eliminating the failure-prone AC to DC conversion at the fixture, this innovative approach enhances reliability, reduces maintenance, and streamlines installation for builders and electricians.

"Nobody has this kind of organization and product line to convince builders to make the decision to switch," said Murray Freeman of ATX LED®, emphasizing the transformative approach the companies presented at IBS.

"The future of home lighting is low voltage, and builders are recognizing the shift. With ATX LED®'s technology and CleanLife®'s innovation, we're delivering a smarter, more efficient way to wire homes," said Justin Miller, CEO of CleanLife®.

By integrating high-efficiency DC lighting into residential construction, CleanLife® and ATX LED® are providing home builders with more options to meet evolving energy codes and consumer demand for smarter, sustainable lighting. Whether utilizing low-voltage DC or high-performance AC solutions, their focus remains on delivering safe, cost-effective, and future-ready lighting systems. As the demand for sustainable and intelligent home technology continues to rise, this collaboration represents a bold step forward in making homes more energy-efficient, connected, and adaptable to the needs of tomorrow.

CLEANLIFE®, a leading provider of highly customized LED lighting solutions and smart home technology, has acquired ATX LED technology. Based in Austin, TX, ATX LED was founded in 2016 by serial entrepreneur, engineer and inventor, Murray Freeman. Thanks to superior technology, Freeman's boundless energy and a following built up through appearances on podcasts and in YouTube videos, ATX has become a well-renowned name in the custom home market.

"People like to joke that I reinvented the light bulb. But even with that accomplishment, it's hard for inventors my age to find partners and to get investment. After meeting up earlier this year with CLEANLIFE® and working together during the Builder's Show, I knew I had found the right partners who shared the same vision and goals as me," says Freeman.

Founded by Justin Miller in 2011 while studying abroad in Asia, CLEANLIFE® has grown from its humble beginnings of selling eco-friendly LED lights for vending machines into a global joint-venture enterprise. The company provides engineering expertise, product design services and LED technology into a multitude of industries around the world for clients such as Amazon, Exxon Mobil Corporation, GE Lighting, Hilton, Home Depot, IHG, Lowes, Marriott International, Microsoft, PepsiCo, The Coca-Cola Company, Walmart Inc., Wendy's, Wynn Resorts and other Fortune 500 businesses.

This acquisition is part of the CLEANLIFE®'s commitment to its trademarked phrase, Finding a Better Way®. Combining the strengths of CLEANLIFE® with the strengths of ATX LED will create a synergistic force that will help change the lighting industry in the United States for the better, according to Justin Miller. "This partnership will push the limits of LED technology. Some of the advantages of this new system are greater energy efficiency and flicker-free lighting with perfectly smooth dimming and color tuning. Not to mention that the environmental impact is reduced even further due to the wiring requirements for the system using significantly less copper."

"I am thrilled about our partnership with ATX, a leading low voltage lighting solution company," said Dennis Nameth, Vice President of Business Development and newly appointed General Manager of ATX LED. "By combining ATX's expertise in controls and electrical systems with CLEANLIFE®'s top-tier manufacturing capabilities, we are poised to become the foremost lighting manufacturer for Limited Energy Lighting Solutions in the residential and multifamily markets. Limited Energy lighting is not only safer, more efficient and eco-friendly, but also more cost-effective compared to traditional solutions. This collaboration marks a bright future for CLEANLIFE® and a more sustainable world."