Cree Lighting

Cree Lighting is pleased to announce the selection of four new agencies to represent its products across multiple regions in the United States. These agencies were chosen for their deep industry expertise and alignment with Cree Lighting’s commitment to delivering better light.

The Agency will now represent Cree Lighting in the Chicago area, focusing on commercial and industrial lighting projects. Founded in 2019, The Agency has quickly established a reputation for providing customer-driven solutions. With the Illumination division, The Agency is well-equipped to introduce Cree Lighting’s diverse product offerings to local clients, delivering expert guidance and exceptional service across all lighting needs.

David Silverman & Associates, Inc. (DSA) will represent Cree Lighting on the West Coast. Since 1988, DSA has been committed to supporting the design and development community by creating spaces that foster collaboration, creativity, and well-being. DSA is well-positioned to offer top-tier service and bring Cree Lighting’s high-performance, aesthetically driven solutions to this important market.

PNW Lighting and Traffic has been appointed to represent Cree Lighting’s Roadway business in Washington and Idaho. With over a decade of specialized experience in roadway and utility lighting, PNW Lighting and Traffic will leverage their deep local knowledge to ensure that Cree Lighting’s products meet the unique needs of customers in these regions.

Priority Solutions Group (PSG) will represent Cree Lighting in the Southeast U.S., focusing on South Carolina. Both PSG and Cree Lighting share a customer-first philosophy, going above and beyond to deliver lighting solutions that not only meet but exceed customer expectations. PSG is committed to providing tailored solutions while helping clients navigate energy efficiency incentives, ensuring they receive the full value of their lighting investments.

“We are excited to work with these highly respected agencies to expand our reach in these important markets,” said Lane Wallis, Vice President of Sales at Cree Lighting. “Each of our new partners brings invaluable expertise and a customer-first mindset that aligns with our commitment to delivering lighting solutions that prioritize visual comfort, precise control, and efficiency. Together, we will continue to drive the adoption of better light across the U.S.”

Cree Lighting, a leading USA-based manufacturer of commercial exterior and interior LED luminaires, is excited to announce its participation in this year’s 2024 PEI Convention at the National Association of Convenience Stores (NACS) Show on October 7-10, 2024, in Las Vegas. At this premier event, Cree Lighting will showcase its latest petroleum and convenience store innovations that deliver sustainable and visually comfortable lighting solutions without compromising performance and efficiency.

“With the introduction of our newest market-leading solutions featuring our patented NanoComfort® Technology, we deliver on the promise that every petroleum site, whether independently-owned or part of a chain, deserves better light,” said Kevin Orth, Vice President of Sales for Cree Lighting. “Our commitment to this industry will be underscored at the NACS Show with the demonstration of our latest outdoor and indoor luminaires, offering an unmatched combination of visual comfort, control, and lumens-per-watt performance across a wide range of lumen and color temperature options.”

Key Highlights at the NACS Show 2024 will include:

• Canopy Lighting Solutions: Cree Lighting will present its latest advancements in canopy luminaires, engineered to offer superior illumination and durability for fueling stations and convenience store canopies. The Petroleum industry focused CPY500® Series canopy and soffit family delivers high-quality, energy-efficient lighting with virtually no maintenance that improves customer attraction, safety and visibility while enduring harsh environmental conditions.
• Site Lighting Solutions: With numerous shopping and fueling choices available, Cree Lighting offers lighting solutions that craft a welcoming outdoor ambiance. Cree Lighting’s Guideway Series and OSQ® Series area, wall mount and pathway/bollard, all featuring NanoComfort Technology, redefine what’s possible in site lighting by simultaneously delivering exceptional efficacy, precise control, superior spacing, extraordinary visual comfort and easy installation.
• Car Wash Lighting: Cree Lighting’s car wash solutions are tailored to deliver bright, clear illumination in high-moisture environments. They feature superior corrosion resistance and high-performance optics for a consistent and attractive appearance to deliver a better customer experience.
• Convenience Store Lighting: Cree Lighting’s indoor luminaires enhance the comfort and appeal of any convenience store, making customers feel at ease from the moment they step inside. The FLEX Series troffers and CDR Series downlights offer flexibility in lumen and color selection that deliver high-quality, efficient illumination to create a welcoming customer environment that accentuates the store’s merchandise.

For those desiring a contemporary touch, the Styllus® Linear Series offers a sleek, seamless design combined with exceptional color quality and ultra-smooth dimming to one percent. Featuring Cree TrueWhite® Technology with 90+ CRI, the Styllus® Series ensures uniform light distribution and the most natural color rendering. Available in lengths from 2 to 72 feet and operating from a single power drop, it offers flexible installation options for almost any space.

Together, these luminaires not only enhance the store’s overall atmosphere but also ensure that merchandise is showcased in the best possible light.

Cree Lighting invites attendees to visit Booth # C7309 at the NACS Show to experience these lighting solutions firsthand and explore how Cree Lighting can meet the specific needs of petroleum lighting projects across an endless range of indoor and outdoor applications.

Cree Lighting, a leading USA-based manufacturer of exterior and interior LED luminaires, is excited to announce its participation in this year’s 2024 IES Street and Area Lighting Conference (SALC), taking place on September 22-25, 2024, in Atlanta, GA. This premier event, which is dedicated to advancing outdoor lighting applications, will showcase Cree Lighting’s latest innovations aimed at creating more sustainable and visually comfortable lighting solutions without compromising performance or efficiency.

“With the introduction of our newest market-leading solutions, featuring NanoComfort® Technology, Cree Lighting delivers on the promise that every community, whether rural, urban, or coastal, deserves better light,” said Kevin Orth, Vice President of Sales for Cree Lighting. “Our commitment to this will be underscored at SALC with the demonstration of our latest street and area luminaires, which offer an unmatched combination of visual comfort, illumination control, best-in-class spacing, and lumens-per-watt performance across a wide range of CCT options.”

Key Highlights at SALC 2024:

• Guideway® Street Light: The Guideway Street Light represents the pinnacle of street lighting innovation, incorporating Cree Lighting’s NanoComfort Technology to deliver superior illumination with reduced glare, precise light control, and up to 168 LPW efficiency. This advanced fixture is truly designed for high-performance in urban settings, ensuring clear and consistent lighting for roadways and pedestrian areas.
• OSQ® Series Flood/Area Family: The OSQ Series encompasses area, wall mount and pathway/bollard lighting solutions, all featuring NanoComfort Technology. These fixtures provide superior control for improved luminaire spacing, impressive energy efficiency, and exceptional color rendering, creating safer and more inviting commercial outdoor environments. The OSQP™ pathway/bollard also features an innovative rotatable optic design that enables unparalleled design flexibility.
• RUL Series Utility Street Light: The RUL Series is engineered for rural street and area lighting, offering robust performance, great value, and long-lasting reliability. Its lightweight design and tool-less entry also make it an ideal solution for any utility or municipality seeking improved ease of installation.
• RSW Series Street Light: Featuring WaveMax® Technology, the RSW Series Street Light offers uniform light distribution across a wide range of CCTs‒including a wildlife-friendly amber option‒combined with excellent color rendering for improved visual comfort and reduced light pollution. Its streamlined and lightweight form factor provides a traditional cobra head appearance that is pleasing both day and night.

Cree Lighting invites attendees to visit their Booth # 401 at the Street and Area Lighting Conference to experience these innovative lighting solutions firsthand, and to explore how Cree Lighting can meet the specific needs of street and area lighting projects across an endless range of outdoor environments and applications.

A new era of efficient and adaptable outdoor lighting is here. Introducing the OSQP™ Pathway/Bollard Luminaire – Redefine outdoor spaces with unparalleled lighting adaptability and visual comfort. The OSQP™ LED Pathway/Bollard with NanoComfort™ Technology provides precise illumination, design flexibility with rotatable optics, and a family aesthetic. The durable aluminum housing mounts seamlessly to a 4″ diameter pole (included) for a clean appearance, making it a suitable upgrade for 50-100W PSMH bollards.

Equipped with our NanoComfort™ Technology, this luminaire offers unparalleled visual comfort by significantly reducing glare, making it ideal for pathways, campuses, and outdoor gathering areas. Its innovative design allows for tool-free adjustment of rotatable optics, providing three distinct light distribution patterns for a fully customizable lighting experience. Seamlessly integrate this luminaire with the rest of the OSQ Series for a cohesive and stylish outdoor lighting solution.

Introducing the OSQW™ LED Wall Mount Luminaire - where cutting-edge technology meets sleek design. With our NanoComfort™ Technology, experience visual comfort like never before, reducing glare and enhancing ambiance.

This addition to the OSQ Series brings NanoComfort™ Technology with premium level efficacy for no-compromise efficiency, visual comfort, and control. We've also incorporated an emergency battery back-up option that provides peace of mind during power outages, ensuring continuous illumination.

The OSQW™ wall mount luminaire features NanoComfort™ Technology which provides superior glare reduction and visual comfort with high-efficiency illumination delivered precisely where it is needed. Designed for easy installation with through-wired or conduit entry from the top, bottom, sides and rear. Plus, emergency battery back-up option is available.

Perfect for illuminating building exteriors, doorways, and walkways, the OSQW Wall Mount offers precise optics and energy-saving features, all in a stylish package. Say goodbye to harsh lighting and high utility bills.

The Guideway Series with NanoComfort™ Technology is a game-changing roadway solution that brings levels of performance, comfort, and control previously out of reach. The Guideway family delivers noticeably better visual comfort with reduced glare and maximum performance for the money, available in our largest array of CCT options ever offered. Every community deserves better light, and now it's within reach! Join us in revolutionizing street lighting with our latest innovation. Say goodbye to glare and hello to superior performance and visual comfort.

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RACINE, WI, October 30, 2023 — Cree Lighting today announced the introduction of the all-new Guideway™ Series Street Light, featuring NanoComfort™ Technology, designed to fundamentally shift customer expectations of the standard street light – how it performs, its features and options, and in particular, the degree of visual comfort it provides.

“With the introduction of the Guideway Series, Cree Lighting shows that not only does every community deserve better light, but now, every community can have better light,” said Erik Milz, Cree Lighting’s Vice President of Product Strategy and Management. “The new Guideway family of street lights is a game-changing solution that brings unmatched levels of application performance, up to 168 LPW efficacy, and noticeably better visual comfort, all without sacrificing affordability. This is the combination that cities, utilities, and DOT’s crave for their constituents.”

In 2008, Cree Lighting helped initiate a revolution in street and roadway lighting when it introduced the LEDway® Series as the first commercially-viable LED street light. Then in 2016, the RSW™ Series was introduced, leveraging Cree Lighting’s WaveMax® Technology to deliver industry-leading light distribution and low glare. The new Guideway Series reinvents this category once again; designed from the ground up to bring together the best of everything learned in the last 15 years.

“In a market where visual comfort is often sacrificed to keep initial product costs low, the Guideway Series offers a refreshing no-compromise solution made possible by our newest optical innovation: NanoComfort Technology,” continued Milz.

NanoComfort Technology distills new, ground-breaking optical engineering into a modular, individually faceted LED system with softer, more diffuse light that reduces glare and spillover, all without the loss of light control or target coverage. Standardized optical modules ensure consistent illumination across a full range of luminaire sizes, designs, and mounting heights, to optimize performance regardless of application. The IP66-rated optical chamber is sealed with a highly durable glass lens that offers a larger optical surface area to further enhance uniformity and greatly reduce potential failure points compared to sealing each individual LED with an optic.

The Guideway Series also boasts Cree Lighting’s largest array of color temperatures ever offered–2200K, 2700K, 3000K, 4000K, 5700K, and coming soon, Wildlife-Friendly True Amber–along with five optical distributions to cover the full range of roadway applications. Lumen packages span from 4,000L to 32,000L, with BAA and BABA compliant configurations available. Its light-weight design and features such as tool-less access, straight-in wiring, and QR code-enabled service connectivity provide easy installation and maintenance.

“With the all-new Guideway Series, street light customers will no longer be resigned to products with a limited range of features and options, coupled with optical designs that translate to glare,” said Milz. “Instead, the Guideway Series is a fully-featured, superior quality product for the mainstream market, and without the premium price, it truly redefines what “basic” street lighting should be.”

Guideway Series street lights are designed, engineered, tested, and assembled in the USA at Cree Lighting’s 650,000 sq.-ft Racine, Wisconsin headquarters and manufacturing facility. Guideway Series street lights are now available to order through Cree Lighting sales channels in the United States, Canada, and Latin America. Visit www.creelighting.com/guideway to learn more.

Cree's Cadiant™ Dynamic Skylight is now integrated with Lutron Athena Wireless control. Elevate your professional spaces by recreating the sensation of a natural sky. This advanced lighting solution not only offers design flexibility but also simulates the sun's daily movement, connecting you to nature's rhythm. The perfect blend of innovation and aesthetics.

The Cadiant™ Dynamic Skylight brings the outdoors in, recreating the sensation of being under a natural sky for a lighting experience that’s as smart as it is visually stunning. Using advanced lighting control and color-changing technology to simulate the sun’s dawn-to-dusk, east-to-west movement, profiles help create a connection to the natural rhythm of the day.

Athena is a dynamic, all-in-one lighting control system that combines the magic of light with intelligent shades and connected lighting apps to enhance any space—and optimize operations at any property. With the Athena system, light is yours to create, yours to control, and yours to personalize. Make a design statement with all the light fixtures and luminaires you imagine—all controlled by one system.

Take your designs to the next level with simple solutions for tunable white, warm dimming, and saturated color. Turn light into an amenity that heightens experiences in workplaces, hotels, restaurants—anywhere you can imagine. Personalize each scene with user-friendly apps that make it easy to bring your vision to life.

Cadiant™ Dynamic Skylight | Indoor Lighting | Cree Lighting

The Cadiant™ Dynamic Skylight brings the outdoors in, recreating the sensation of a natural sky for an experience that’s as smart as it is stunning.

www.creelighting.com

The OSQ Series C family of outdoor lighting solutions redefines what’s possible in area and flood lighting by simultaneously elevating efficacy, precise control and visual comfort. With NanoComfort™ Technology, the OSQ Series C offers reduced glare and up to 171 LPW. And its sleek form factor is up to 46% lighter and even easier to handle.

The OSQ™ Area/Flood luminaire blends extreme optical control, advanced thermal management and modern, clean aesthetics. Built to last, the housing is rugged cast aluminum with an integral, weathertight LED driver compartment. Versatile mounting configurations offer simple installation.

Its slim, low-profile design minimizes wind load requirements and blends seamlessly into the site providing even, quality illumination. Medium is suitable upgrade for HID applications up to 400 Watts. Large is suitable upgrade for HID applications up to 1000 Watts. Extra Large is suitable upgrade for HID applications up to multiple 1000 Watts.

Cree Lighting's NanoComfort™ Technology ends the trade-offs in outdoor lighting by providing superior glare reduction and visual comfort in high-efficiency illumination delivered precisely where it is needed. The basic building block of NanoComfort™Technology is a compact 4x4 array of LEDs. Each of the 16 LEDs in a module is in contact with its own acrylic polymer lens to capture and precisely direct light. With NanoComfort™ Technology, the acrylic optics are cut and sculpted into facets that relieve the glare and harshness while improving visual comfort – all while retaining superb efficacy and control.

A revolutionary way to generate high-quality white light, Cree TrueWhite® Technology is a patented approach that delivers an exclusive combination of 90+ CRI, beautiful light characteristics and lifelong color consistency, all while maintaining high luminous efficacy – a true no compromise solution.

Applications: Parking lots, walkways, campuses, car dealerships, office complexes, high-mast and internal roadways

Discover OSQ Series at https://www.creelighting.com/products/outdoor/area/osq-series/

RACINE, WI, April 18, 2023 — Cree Lighting today announced their new OSQ Series C Area and Flood luminaires, featuring NanoComfort™ Technology - redefining what is possible in area and flood lighting by simultaneously delivering exceptional efficacy, precise control, extraordinary visual comfort, reduced wind load requirements and easy installation.

Long a Cree Lighting mainstay, the previous OSQ Series Area/Flood portfolio checked all the right boxes with precise optical control, advanced thermal management and modern, clean aesthetics. In the new OSQ Series C, Cree Lighting has engineered a solution that resets industry expectations for how outdoor area and flood lighting should perform.

The new OSQ Series C employs a significantly streamlined, ultra-efficient light source, combined with Cree Lighting’s new NanoComfort™ Technology to achieve an outdoor lighting target that had previously eluded the industry: maximized lumens per watt of precisely targeted illumination with significantly reduced glare that remarkably improves visual comfort, as well as a lower profile and lighter weight design for reduced wind load and easier installation.

“In our pursuit of better lighting for all, we developed a new technology platform that ends the inverse relationships between efficacy, control and visual comfort,” says Erik Milz, Cree Lighting’s Vice President of Product Strategy and Management. “The introduction of ourNanoComfort™ Technology signals a new standard in how outdoor lighting should perform.”

NanoComfort™ Technology distills ground-breaking optical engineering into a modular system with near-universal applicability. Like Cree Lighting’s NanoOptic® Technology that preceded it, NanoComfort™ Technology also delivers excellent efficiency, but adds unsurpassed glare control and visual comfort to the high-efficiency, precisely controlled illumination that made NanoOptic® Technology an industry benchmark. NanoComfort™ Technology utilizes standardized modules to ensure uniform lighting across a full range of luminaire sizes and designs, and luminaires with this new technology are built here in the U.S.A at Cree Lighting’s Racine, WI facility.

To achieve softer, more diffuse light without reducing illumination or control, each new OSQ Series C LED is in direct contact with its own sculpted acrylic lens. This increases the optical surface area by more than 50% for a more diffused, comfortable light while ensuring light is tightly controlled to prevent spillover. The light engine is sealed in an IP66-rated enclosure via an IK07 impact-rated flat glass lens that minimizes dirt and debris accumulation. This highly durable lens system also dramatically reduces potential points of failure.

“We’ve applied ten years of customer feedback and technology advances to create this new generation of OSQ luminaires,” said Milz. “The result is an unmatched combination of dramatically improved visual comfort, performance, profile and weight while preserving the overall look and feel of the family. Our Product and Engineering teams are rightfully proud of this achievement.”

With new lower profiles and dramatic weight reductions, every OSQ Series C luminaire minimizes wind load requirements and maximizes ease of handling and installation. By building the C Series around mid-power LEDs, our engineers were able to achieve several significant upgrades.

• Up to 30% weight reduction
• DLC Premium-level efficacy: Up to 16% higher, maxing out at 171 LPW
• Significantly reduced glare
• Sleeker look that reduces the prominence of cooling fins
• The OSQ Series C Area and Flood luminaires are available to order now through Cree Lighting sales channels in the United States and Canada.

About Cree Lighting
Cree Lighting, A company of IDEAL INDUSTRIES, is a market-leading innovator of LED lighting fixtures, lamps and commercial lighting solutions for interior, exterior and intelligent lighting applications. Cree Lighting’s cutting-edge technology delivers proven value for municipalities, as well as for petroleum, warehouse, industrial, healthcare, retail, education and automotive customers. The Cree Lighting team is committed to transforming the way people experience light through innovative technology and intelligence platforms that help make buildings more efficient and businesses more profitable. Visit https://www.creelighting.com for more information.