Elemental LED

Elemental LED, Inc., a U.S. based engineering and technology manufacturer of LED lighting solutions, today announced the expansion of its main office and headquarters, located in Reno, Nevada. The development reflects the company’s growth and support for sales, training, and general infrastructure.

Inspired by the company’s exceptional growth and market share, Elemental LED Inc. completed the construction of its headquarters expansion to make room for over 250 domestic employees. The completion of this new 40,000 sq ft headquarters building supplements and expands the company’s real estate footprint to several hundred thousand square feet, which includes its manufacturing plant and distribution center in Reno, NV, its manufacturing plant in Southern California, remote distribution centers in the Midwest and East Coast, and offices in Asia. The expansion also makes room for additional demonstration space and educational resources for the massively successful on-site product training for customers and sales agencies.

Randy Holleschau, Elemental LED’s President and CEO, said, “This new chapter in Elemental LED’s history is representative of the growth we have experienced as well as our aggressive forecasts for 2025 and beyond. The company is very excited about the lasting impact we are making here in Reno as well as the industry worldwide.”

Elemental LED, Inc., a U.S.-based engineering and technology manufacturer of LED lighting solutions, today announced the launch of SWITCHEX®＋. This revised and improved innovation is built on the patented architecture of its original model and delivers upgraded performance and compatibility with a sleek, modern design – available through the Diode LED brand.

Designed in the USA, SWITCHEX＋ is a patented product that simplifies LED lighting installations. Like its predecessor, it converts 120VAC to low-voltage 12VDC or 24VDC, but this new version introduces auto-load sensing and 3-way switching. These enhancements significantly improve its capability and dimming performance, making it even more versatile and user-friendly. It’s as easy to install as the popular predecessor, fitting seamlessly into a standard switch box.

“The customer-driven development of SWITCHEX＋ symbolizes our commitment to creating solutions that elevate the industry,” said Randy Holleschau, President and CEO of Elemental LED.

“We create and innovate to overcome the challenges we see in the industry, and SWITCHEX＋ represents the type of forward-thinking that makes us so successful,” said Paul Irwin, Chief Revenue Officer of Elemental LED.

SWITCHEX＋ will be available on May 22, 2024, through Diode LED’s extensive nationwide distribution network, ensuring easy access for our valued customers.

Lucetta, Elemental LED’s architectural linear lighting brand, was honored for its partnership with and investment in the Custom Integrator community.

Reno, Nevada, USA, October 25, 2023 – Lucetta, the specification-focused linear lighting brand from Elemental LED, won the 2023 “Lighting Partner of the Year” award from the Home Technology Specialists of America (HTSA). HTSA, the premier organization for Custom Integrators in the United States, presented the award at their Fall Conference in Dallas. This prestigious award recognizes exceptional manufacturers who invest in the growing Custom Integrator community, helping them expand their business into high-performance connected lighting.

“This award reflects the focus and dedication with which we have approached HTSA members, listening to them and helping them shine in new and expanded ways with their customers,” said Paul Irwin, Elemental LED’s Chief Revenue Officer. “We are thankful for the focus and support of the HTSA organization, and excited about where this channel is heading.”

Lucetta engineers, manufactures, and sells high-performance linear LED lighting that works perfectly in today’s tech-enabled homes and businesses. Beyond Custom Integration, Lucetta and its sister brand Diode LED are firmly established as leading low-voltage linear product lines for architectural specification, electrical distribution, and more.

Home Technology Specialists of America (HTSA) is an international trade consortium of the finest residential technology retail and custom integration specialists across the U.S. and Canada. HTSA members design, specify, install and service the finest premium, high-performance technology solutions for the residential and commercial channels. Today's sophisticated networked systems demand a highly trained, professional installation specialist. Whether it’s smart home automation, dedicated media rooms & theaters, lighting fixtures & systems, or high-res whole-house AV networks - HTSA members will professionally interface products and integrate sub-systems with compelling designs for the home, at the office, or on the go. HTSA is proudly member-owned and offers industry-best programs with the leading technology brands. With a renowned team of brilliant educators on staff who create unparalleled proprietary educational programs, HTSA is instrumental in driving the success of all consortium members. To learn more visit www.htsa.com or connect with us on Facebook and Instagram.