Hobolite, known for its premium lighting solutions for content creators, has rebranded to Harlowe, marking a pivotal shift in the company’s identity and strategic direction. The rebranding reflects Harlowe’s expanded vision of providing innovative, timeless lighting products that empower creativity across multiple disciplines, while fostering a deeper connection with its growing community of creators. The brand also announces its lineup of new Harlowe products, including a mobile light and tube light designed for both form and function.
CEO Helena Bian explains, "As we looked toward the future, it was clear that Hobolite’s identity needed to evolve to keep pace with our expanding vision. The name 'Harlowe' was chosen to represent the broader aspirations we have for the brand—moving beyond lighting technology to a focus on limitless creativity and artistic expression. Harlowe is about empowering creators with the tools to bring their ideas and stories to light, no matter the medium."
Harlowe's newest lighting solutions will be available for sale and pre-order starting October 7. The release features the Sol 5 Bi-Color Light and Sol 5 Bluetooth Bi-Color & RGB Light for Mobile, offering creators unmatched lighting precision with magnetic mounts for mobile setups. Additionally, the Sol 5 Softbox, Optical Light Lens with Gobo (for Max and Bowens Mounts), and Quick Release Softboxes (24" and 36") provide professionals and hobbyists with versatile, high-performance tools for shaping light effortlessly.
The launch also includes the vibrant Gobo Six Color Gels, the Blade 5 and Blade 10 RGB & Bi-Color lights, and vintage-inspired Tabletop Tripod designed with magnetic mounts. Harlowe's new products aim to empower the freedom of self expression, no matter the application or creative endeavor.
The rebrand also brings with it new offerings and programs that align with Harlowe’s focus on building a creative community. In addition to an expanded product line that continues to emphasize portable and innovative lighting solutions, Harlowe is introducing its new community-focused initiatives. The newly launched Harlowe Creator Circle is an ambassador program designed to bring together content creators, photographers, and filmmakers who share a passion for visual storytelling and building authentic connections.
“At Harlowe, we’re fostering creativity and community,” Bian adds. “Our new programs and products are an extension of our belief in supporting and celebrating creators at every stage of their journey.”
As part of this expanded vision, Harlowe is committed to maintaining its core values of design, innovation, and sustainability. The company’s rebrand signifies a continuation of its mission to offer premium, thoughtfully designed lighting products that serve creators to push the boundaries of their craft.
Hobolite, a premium segment brand of lighting solutions for content creators, announces the launch of the Avant Max 80W and Mini Max 40W LED photographic lights. Available in Standard Kits, Creator Kits, and a Travel Kit for the Mini Max, the new variants of the Avant and Mini series are designed to empower creativity through an innovative detachable battery pack, expanded output, and vintage aesthetic. The Avant Max and Mini Max will be available starting July 24, 2024.
The Avant Max is a bi-color continuous LED light that offers 80W of brilliant illumination with true color accuracy. This light combines vintage charm with modern technology, making it an ideal and portable light for photography and video on location, in studio, or anywhere creativity strikes.
The Avant Max 80W outperforms most 120W COB lights using its included 40 degree magnetic lens. With a color range of 2700K to 6500K, the Avant Max 80W boasts exceptional color accuracy with each light individually calibrated to achieve high CRI (96+) and TLCI (96+) metrics. The integrated design includes a detachable 99Wh battery pack and AC adapter, optimized for portability and ease of transport, setup, and on-location mobility. The Avant Max integrates vintage aesthetics with modern functionality, featuring intuitive controls, versatile functionalities, and a focus lens with magnetic mounting system for barndoor, gels and other accessories. It simplifies workflow with easy-to-use controls via Bluetooth or NFC tap, multiple power options, and a mesh network feature for creating stunning lighting effects.
Helena Bian, CEO and Founder of Hobolite, states, "The Avant Max is a testament to our belief that 'if it can be imagined, it can be created.' It is designed for passionate individuals who view their work as an extension of their identity, and it empowers them to push the limits of their creativity and imagination."
The Mini Max offers 40W output with a versatile 20-50 degree bi-color lens, outperforming most 60W COB lights with its included focus lens. Designed for content creators needing resilient lighting in unpredictable weather, it features a detachable, focusable light lens providing nearly five times the illumination of multiple lights. The integrated design includes a detachable 99Wh battery pack and AC adapter, optimized for portability and ease of use. With exceptional color accuracy ranging from 2700K to 6500K and high CRI (96+) and TLCI (96+) metrics, the Mini Max ensures true color reproduction. Its magnetic mount design allows quick attachment of light modifiers like barndoors, frosted domes, and color gels. The IP65-rated battery pack supports type-C and DC interfaces, powering the light and other devices while supporting USB type-C 65W PD charging. The battery pack, AC adapter, barndoors, color gels, and frosted dome are compatible with both Mini Max and Avant Max, enhancing their versatility.
"The Mini Max ensures that your creative flow remains uninterrupted, providing convenience at your fingertips," says Helena Bian. "Its elegant design, powerful output, and adaptability make it an essential everyday carry for content creators to light their story with intention."
The Avant Max and Mini Max will be available in Standard Kits and Creator Kits, with the Mini Max also available in a Travel Kit. The Max series kits will be available July 24, 2024 at authorized Hobolite retailers and online at https://www.hobolite.com.
Hobolite, a premium segment brand of continuous lighting solutions for photographers and videographers, announces its expansion into the Swiss market through a strategic partnership with Perrot Image, a renowned distributor of imaging equipment.
This partnership marks a significant milestone for Hobolite as it continues to broaden its international reach. Perrot Image, known for its extensive experience and exceptional service in the imaging industry, will now offer Hobolite’s portfolio of constant LED lights for photography and video to the Swiss creative community.
"We are thrilled to partner with Perrot Image to bring Hobolite’s lighting solutions to Switzerland," said Helena Bian, CEO of Hobolite. "Their expertise and dedication to providing premium products align perfectly with our mission to empower photographers and videographers with tools that inspire creativity. This partnership serves to support Swiss photographers and videographers with solutions that elevate creativity, and we are excited to witness the visual stories revealed through the light of Hobolite."
Perrot Image SA is a trading company based in Nidau (BE) with more than 100 years of company history, serving as one of the oldest photo trading companies in Switzerland. Perrot Image SA has long-standing and exclusive business relationships with the majority of its suppliers and is a subsidiary of the international Leica Camera AG Group based in Germany.
Hobolite, a pioneer in continuous LED lighting equipment for content creators, announces the launch of its latest innovation, the Hobolite Iris. The Hobolite Iris is a small portable continuous LED light for photography and content creation that features optical modifiers and colored gel filters that spark creativity and joy in the art of visual storytelling. With its stylish retro camera design, weather-resistant aluminum body and versatile optical modifiers - including functioning aperture ring - this new bi-color portable light elevates the artistic process through innovation and the playfulness of creativity.
The Hobolite Iris stands out with its sleek IP54-rated aluminum body, wrapped in an attractive vegan leatherette, making it an ideal companion for both indoor and outdoor use. Its unique aperture ring empowers photographers and content creators to adjust from a focused beam to a wide glow, to light stories with precision and style - anywhere and anytime.
The Iris features remarkable color accuracy, with a color range from 2700K to 6500K and high CRI and TLCI ratings of 96+, ensuring that colors are rendered true to life. With the introduction of innovative optical modifiers, a magnetic accessory system, and a built-in battery, the Iris further enhances the experience of shaping moments with light, allowing for extended creativity without the need for constant recharging.
"As creators, our journey begins within ourselves—embracing our vision, our voice," states Helena Bian, Founder and CEO of Hobolite. "With the new Hobolite Iris, we empower creators to explore the magic of light and its impact on the creative process. By aligning the aperture of our lens with the iris of our artistic vision, we paint with the integrity of our own inner light."
The new Hobolite Iris light is available in two kit options to optimize creativity, right out of the box. The Iris Standard Kit contains the Iris light, Adjustable Lens, Frosted Dome, USB cable, V-Mount Plate and stylish protective pouch. The adjustable lens offers versatility with a range from 20 degrees to 45 degrees, complemented by enhanced brightness capabilities that provide a 6x brightness boost for exceptional illumination.
The Iris Creator Kit comprises all the elements featured in the Standard Kit, and features an Aperture Ring, Gel Filters, Magic Lens, Fresnel Lens f/28mm, Adjustable Lens and Frosted Dome.
In addition to the Iris LED lighting kits, Hobolite has also introduced accessory kits for photographers who require additional sets of the modifiers and filters featured in the Creator Kit. Iris Optical Modifier Kit comprises the Fresnel Lens F28mm, Aperture Ring, Magic Lens and is priced at $99.00, while the Colored Gel Filter Essential Pack comprises four gradient color gels inserts priced at $59.00.
The Hobolite Iris Creator Kit and Standard Kit are priced at $199.00 and $99.00 respectively and are available starting May 24th at www.hobolite.com and through authorized retailers.
The highly anticipated NAB Show 2024 is set to take place from April 13th to 17th at the Las Vegas Convention Center. As the world's largest gathering for the broadcasting and electronic media industry, the NAB Show serves as a meeting place for top global broadcast equipment brands and manufacturers, and for cutting-edge technological advancements in the industry, garnering significant attention from media professionals worldwide.
Hobolite will be present at NAB in booth C7910 and will showcase its entire product line, including its Micro, Mini, Mini-X, Avant, and Pro series.
"We are honored to participate in the 101st NAB Show, further showcasing Hobolite's product innovations in the professional film and television industry, as well as our commitment to bringing high-end manufacturing, craftsmanship, and experiential products from China to users worldwide," said Hobolite's founder and CEO, Helena Bian. "In overseas markets, Hobolite has rapidly established itself as a premium segment lighting solutions brand, expanding into North America, Europe, Australia, and the Asia-Pacific region. Our mission is to empower creators with innovative lighting solutions that elevate their productivity, identity, and creativity."
In the world of Hobolite, the spirit of innovation goes beyond product development. In 2023, the release of Mini-X brought a more adaptable creative experience to global image creators, and this year they will introduce more new series.
Hobolite continues to provide creators with more possibilities and, together with products and services within the Hobolite ecosystem, helps illuminate creative inspiration and turn imagination into reality.
Hobolite, a pioneer in innovative lighting solutions for the photographic and cinematic segments, is pleased to announce the appointment of Bryan Covarrubias as North American Sales Director. With extensive experience spanning over twenty years at renowned companies like Sony, DJI, Think Tank Photo, and Moment, Covarrubias brings a track record of significant growth and enhanced customer satisfaction.
As Sales Director, Covarrubias will spearhead Hobolite's initiative to place innovative products into leading photo and cinema retailers across North America. The aim is to streamline and enhance the creative process for both professionals and enthusiasts, ensuring high efficiency and portability in their creative endeavors.
"Hobolite is dedicated to pushing the boundaries of creativity and enabling individuals to explore new dimensions of artistic expression," stated Helena Bian, CEO of Hobolite. "With Bryan steering our sales efforts, we are confident in expanding our market presence and equipping more creators with the tools they need for photography, videography, podcasting, and filmmaking."
Hobolite distinguishes itself through a commitment to exceptional design, innovation, and quality, ensuring that its products meet the highest standards for creatives worldwide.
Hobolite, leveraging over two decades of AEC Lighting Solutions' expertise, announces its new Micro Master Kit. This latest entrant is a testament to Hobolite's mission to blend vintage-inspired design with advanced lighting solutions, aimed at content creators who require mobility and exceptional lighting quality.
The Micro Master Kit features the Hobolite Micro, a compact and powerful light source designed for the modern creator. Despite its small size, the Micro does not compromise on power, delivering an 8W output and a luminous flux of up to 500lm across a full-color spectrum. This makes it an ideal tool for photographers, videographers, and content creators who seek high performance lighting on the go.
The kit is equipped with three detachable Li-ion batteries, ensuring that users can maintain continuous light output without frequent recharging. The Micro's color accuracy is unparalleled, offering a color range from 2700K to 6500K and achieving impressive CRI (96+) and TLCI (96+) values, ensuring authentic color reproduction in all types of projects.
Hobolite has designed the Micro Master Kit with user convenience in mind. The adjustable lens feature of the Micro allows for precise control over the beam angle, ranging from 20-45 degrees. The kit also includes magnetic modifiers such as barndoors, frosted domes, and color gels, enhancing creative flexibility.
The product is engineered for ease of use, featuring quick-mount accessories like the Quick-Lock V-mount ballhead adapter, Micro V-Mount ballhead cold shoe adapter, and an Extendable Desktop Tripod, ensuring setup and adjustments are seamless. The 3-in-1 Charging Dock underscores Hobolite's commitment to functionality, serving multiple roles including power bank, charging station, and battery storage in a single, compact design.
The integration of mobile app control, via built-in NFC technology, and Bluetooth connectivity, supports remote operation up to 65.6 feet, adding to the Micro's versatility. Its durable construction, paired with a chic brown faux leather finish, ensures it stands up to the demands of on-location work, while the active cooling system ensures it remains cool under pressure.
The Hobolite Micro Master Kit is available starting today at authorized retailers and online at www.hobolite.com and is priced at $369.00.
Hobolite, a leader in design-forward lighting solutions, unveils a limited edition variant of its award-winning Mini series, the Mini Crimson Creator Kit and LiteDock Crimson. This limited edition of the Hobolite product line brings a vibrant aesthetic to the brand's Mini series featuring stylish red vegan leather detailing.
The Mini Creator Crimson Kit honors the boldness of creativity. Both the Mini Crimson Creator kit and LiteDock Crimson retain the acclaimed features and functionality of their original counterparts, now enhanced with an eye-catching crimson red hue that sets them apart in the market.
"The introduction of the Mini Crimson Creator Kit represents the embodiment of our vision to empower artists with exceptional tools that are built to inspire while also integrating into the creative journey. The kit is designed to be seen, blending style with function for creators who choose to see with intention," said Helena Bian, Founder and CEO of Hobolite.
The Mini Crimson Creator Kit and its companion, the LiteDock Crimson, offer a bold and elegant aesthetic for creatives who seek both functionality and fashion in their equipment. The Mini Crimson is a bi-color 20-watt light capable of outputting up to 1600 lumens, running for 50 minutes on its internal battery at full power. The LiteDock Crimson, a matching accessory in red vegan leather, extends the Mini's runtime for an uninterrupted 2.5 hours and can be used as a handle or attached to any light stand, enhancing flexibility and functionality.
Beyond its innovative design, the Mini Crimson Creator Kit features a dual-driver system to ensure consistent and powerful illumination across the temperature range of 2700K - 6700K. The built-in adjustable lens allows for fine-tuning of the light beam from 15°- 45°. The knurled control knobs allow for easy adjustments, and integration with the Hobolite app allows for remote control for up to 65 feet. The magnetic mount design allows for swift attachment or detachment of accessories such as a diffuser dome and color filter gels to the barndoor for a quick change of the light output in seconds.
The Mini Crimson Creator Kit and Crimson Lite Dock are available from February 1 through February 29, 2024 at hobolite.com and select Retailers. The Mini Crimson Creator Kit is priced at $399.00, and the LiteDock Crimson is available for $169.90.
