OLEDWorks
OLEDWorks announced today that it is the supplier of organic light emitting diode (OLED) technology in the upgraded 2024 Audi Q7 SUV. The Q7 features first-generation digital OLED panels (OLED 1.0), produced under the OLEDWorks Atala brand. Atala is tailored specifically for automotive applications, providing industry leaders like Audi with unrivaled design freedom to blend their unique lighting style with dynamic functionality.
For the first time in the flagship Q7 model, Audi customers can select digital OLED rear lights as an option. Similar to the Audi A8 and Q8, the digital OLED 1.0 rear lights include a proximity indication function to complement the road assistance systems; the feature warns rear-approaching road users when the vehicle is stationary. The digital OLED 1.0 panels further enhance safety and personalization with four digital light signatures, including dynamic turn signaling and dynamic lighting scenarios for welcome and goodbye.
“Audi is a forward-thinking innovator who creatively pushes boundaries to offer their customers a first-class combination of elegance and utility,” shared David DeJoy, CEO of OLEDWorks. “We’re delighted to be a part of this journey with them to help to shape the future of automotive lighting and set new standards for excellence.”
After the release of the updated Audi A8 in 2022 and the upgraded 2024 Audi Q8 luxury SUV, the Q7 is the next Audi model to house digital OLED 1.0 rear lighting produced under OLEDWorks’ Atala brand. The left and right rear lights each contain three digital OLED panels with six high-contrast segments each, for a total of 36 segments that are individually addressable via software control.
“The upgraded Audi Q7 offers unique possibilities that enhance both lighting personalization and functionality,” said Dr. Werner Thomas, Project Manager OLED technology at AUDI AG. “Digital OLED 1.0 lighting technology enabled Audi to design a digital lighting experience that further showcases the premium-class character of this flagship model.”
Digital OLED technology offers uncompromising light integrity and endless design possibilities. Robust and automotive certified, the Atala brand by OLEDWorks is designed to last the lifetime of a vehicle—passing the stringent reliability tests of world-leading original equipment manufacturers (OEMs) and Tier 1 suppliers. Atala technology enables automotive lighting designers to reimagine what’s possible and pave the way for a new generation of adaptable, communicable, and flexible lighting solutions that enhance the driving experience for all.
OLEDWorks, the leading global manufacturer of automotive qualified organic light emitting diode (OLED) technology, is proud to announce that it has been selected as a finalist for the prestigious 2025 Automotive News PACE Awards Program. An independent panel of judges selected its innovation, titled, “World Premiere of Second-Generation Digital OLED Technology in the New Audi Q6 e-tron“, indicating the significant potential that this technology has for shaping the future of the automotive lighting industry.
Second-generation digital OLED panels, produced under the Atala brand by OLEDWorks, were among the only 25 products named as Automotive News PACE Award finalists. The OLED 2.0 panels are featured in the recently launched Audi Q6 e-tron, marking a tenfold expansion from six to 60 high-contrast segments per panel since the first generation. With 360 software-controlled individually addressable segments, digital OLED 2.0 panels offer exceptional communication capability for improved road safety. Through design of the light, not the lens, Atala OLED technology enables full customization to meet both carmakers’ design intentions and drivers’ desire for personalization.
“OLEDWorks is honored to be among the esteemed list of finalists for the 2025 Automotive News PACE Awards,” shared CEO David DeJoy. “It’s an incredible opportunity to highlight the inherent beauty of digital OLEDs for rear combination lamps, and how they are transforming automotive lighting from basic illumination to a state-of-the-art design experience that enhances functionality, aesthetics, and safety. Audi’s vision and their close collaboration has been essential to the evolution of digital OLED 2.0 technology and the reimagining of what’s possible in lighting design.”
Winners will be announced at the Automotive News PACE Gala Ceremony in April 2025, to be hosted in Detroit, Michigan. This event will honor the best and brightest in automotive innovation, celebrating those who are setting new standards and ushering in the future of the industry.
OLEDWorks, the leading global manufacturer of automotive qualified organic light emitting diode (OLED) technology, announced today that it is the official supplier of the digital OLED rear lighting panels in the new Audi Q6 e-tron. The Q6 e-tron features second-generation digital OLED panels, produced under the Atala brand by OLEDWorks, which marks a tenfold expansion from six to 60 high-contrast segments per panel since the first generation.
Audi Q6 e-tron drivers enjoy the freedom to individualize their cars with a choice of up to eight digital light signatures (depending on the equipment) for the rear digital OLED 2.0 lights. The six digital rear OLED panels in the Q6 e-tron have a total of 360 individually addressable, software-controlled segments that offer exceptional communication capability. The segments function to convey the liveliness and unique personality of the car, with a new image generated every ten milliseconds via Audi’s specially developed algorithm.
~ David DeJoy, CEO of OLEDWorks
Audi Q6 e-tron digital OLED 2.0 rear communication lights contribute to increased road safety, relying on swarm data to warn road users of accidents and breakdowns. The communication light is generated automatically, without the need for a special user activation. Copyright: AUDI AG.
Audi’s digital OLED 2.0 rear lights augment safety functionality and support Audi’s design for new communication methods suitable for vehicle-to-everything (V2X) applications. Audi’s proximity indication function is expanded in the Q6 e-tron with a communication light that is integrated with the digital OLED 2.0 rear lights. Relying on swarm data, the communication light is generated automatically, without the need for a special user activation. It has a distinct static rear light signature with integrated warning symbols to alert road users to accidents and other hazardous road situations. The digital rear OLED 2.0 lights also activate the communication light with warning symbols for hazard lights, emergency brake lights, emergency assist and emergency calls (eCall), rear-end collision alert signals (RECAS), and roadside assistance (bCall).
To further enhance safety, Audi designed the Q6 e-tron communication light to include a distinct signature that warns rear-approaching road users that occupants are planning to exit the vehicle. This adds an extra dimension to exit warning functionality that previously only informed occupants, but now extends to other motorists, pedestrians, and cyclists. The communication light also includes a recognizable light signature to indicate park assist status in automated parking mode, increasing safety by communicating when the car is safe to approach.
~Dr. Werner Thomas, Project Manager OLED-Lighting at AUDI AG.
State-of-the-art Atala OLED technology not only offers enhanced options for vehicle personalization, but also contributes to improved communication for the safety of all road users. The Q6 e-tron is a shining example of Audi’s progressive leadership in lighting design—with aesthetics that not only tap into the power of emotion, but also expand the range of superior functional and safety features available to their customers.
OLEDWorks today announced that its industry leading Atala organic light emitting diode (OLED) technology is included in the exterior lighting of the upgraded Audi Q8 luxury SUV. The Q family’s flagship model offers Audi customers an expanded light offering that, for the first time, includes digital OLEDs on the right and left side of the vehicle’s rear lights.
A total of six panels—each less than one millimeter thick—span the rear of the car. One panel occupies each of the left and right bodyside lamps, and four panels span the continuous inner tailgate lamp. Every panel contains six high-contrast segments that are individually addressable via software control.
David DeJoy, CEO of OLEDWorks.
The optional digital OLED rear lights with OLED panels also feature four digital light signatures, which include different dynamic welcome and leaving home lighting scenarios. Furthermore, the proximity indication illuminates all OLED segments when another vehicle is two meters (6.6 feet) away from a stopped Q8, which increases road safety.
Dr. Werner Thomas, Project Manager OLED-Lighting at AUDI AG.
The upgraded Audi Q8 is the second Audi model to feature first-generation Atala OLED technology, following the release of the enhanced Audi A8 with digital OLED technology as a standard feature. Crafted with industry insights, flexible and adaptable Atala OLEDs provide unmatched clarity, brightness, and uniformity to enhance any automotive illumination program.
Atala is an OLEDWorks brand dedicated to the continuous commercialization of automotive-qualified OLED lighting technology. Atala products are the thinnest, brightest, and longest-lasting OLED lights on the road, enabled by the technical expertise and precision manufacturing of OLEDWorks.
Las Vegas, NV, January 9, 2024 – This morning at CES 2024, OLEDWorks launched their new automotive brand, Atala. The name Atala originates from an acronym for advanced technology for automotive lighting applications, and the brand will support a line of automotive qualified OLED lighting products designed specifically for Tier 1 suppliers and original equipment manufacturers (OEMs).
“We are thrilled to introduce our new automotive brand Atala, and we couldn’t think of a better time and place than at CES,” says David DeJoy, CEO. “With Atala, we are showcasing the best of OLED technology on the road today, along with technology advancements that are going to be on the road in the very near future.”
In addition, OLEDWorks announces the launch of an accompanying Atala microsite that can be found at atala.oledworks.com. The microsite features updated OLED technology resources and information on how to start working with Atala OLED products.
“The new Atala brand allows us to provide more focused attention to our automotive customers,” says Director of Marketing Kathleen Miller. “Atala will offer the highest performing, automotive qualified OLED technology, and opportunities that are catered to the unique needs and requirements of the industry.”
Attendees of CES can experience the Atala brand themselves in the OLEDWorks booth #3225 in the West Hall of the Las Vegas Convention Center.
The OLEDWorks team, comprised of OLED technical experts and customer solution strategists, eagerly anticipates welcoming attendees to booth #3225 in the West Hall of the Las Vegas Convention Center, where they can experience the cutting-edge innovations that will shape the future of automotive lighting.
“CES 2024 marks a pivotal moment for OLEDWorks as we introduce our new automotive brand, poised to set the industry standard for excellence in lighting communication, connected vehicles, and autonomous mobility,” affirms David DeJoy, CEO of OLEDWorks.
The new automotive-focused brand will allow OLEDWorks to better serve their automotive customers, providing a more tailored experience for the unique relationship required when designing OLED lighting for automotive applications.
At Booth #3225, OLEDWorks will spotlight the most advanced OLED lighting technology tailored specifically for automotive applications. The showcased demonstrations include OLED lighting boasting the highest segment density in a rigid and a flexible OLED panel. This technological leap enhances communication capabilities and design flexibility while retaining the inherent advantages of OLED technology.
“We invite the forward-thinking leaders in the industry to join us in shaping the future of automotive lighting,” states Chief Revenue Officer, John Holland. “Our booth at CES is not just a demonstration of OLED technology; it’s an invitation to join the progressive evolution of automotive lighting technology.”
OLEDWorks has achieved notable technological advancements in automotive OLED lighting, ensuring premier quality, reliability, and performance. OLEDWorks first introduced OLED lighting panels to the automotive market in 2021 within the redesigned Audi A8, where digital OLED rear lighting in the tail position came as a standard feature, offering customers up to four different signatures over the A8 model range for unique customization of the vehicle. The OLEDWorks panels exhibit ECE/SAE-certified deep red emission color and an impressive 2000 cd/m2 brightness, which sets them apart from panels made by other automotive OLED manufacturers. This is due, in part, to OLEDWorks’ best-in-class multi-stack OLED technology, which allows more active material to be incorporated into the OLED architecture, resulting in higher panel brightness.
OLEDWorks’ ability to manufacture multi-stack OLEDs in high volume allows for further expansion to even more stacks, enabling the brighter illumination required of future stop and turn functions. The result is high OLED panel brightness that sets new industry standards.
Another remarkable feature of OLEDWorks’ automotive OLED panels is the utilization of thin film encapsulation for enhanced protection of the OLED assembly. This approach offers two distinct advantages. First, the thin nature of the technology results in an OLED panel with an impressively slim profile of less than 1 mm in total thickness, making OLEDWorks’ automotive lighting panels the thinnest OLED panel on the road today. Second, the encapsulation is flexible, enabling unique form factors such as bendable OLED panels that curve with the contours of the vehicle.
OLEDWorks Manufactures the Thinnest and Brightest OLED Panels on the Road
By Dr. Kathleen Vaeth OLEDWorks is a global leader in the development and production of organic light-emitting diode (OLED) technology. By combiningwww.oledworks.com
