We’re excited to announce that ONCE by Signify will be attending EuroTier 2024 from November 12-15 in Hanover, Germany! This premier event is a must-visit for anyone in the agricultural industry, and we can’t wait to connect with you at our Booth F17 in Hall 17.

Meet us at our Booth!​

Our dedicated European team will be on hand to welcome customers, guests, and industry professionals. Whether you're a seasoned expert or just starting your journey in agricultural innovation, our team is eager to share insights and answer your questions about our lighting.

Discover our Dynamic Lighting Solutions​

At EuroTier, we will showcase our innovative dynamic lighting solutions designed specifically for livestock operations. Learn how our advanced lighting systems can enhance animal welfare, improve growth, and create a more engaging and natural environment for your animals.

Custom Light Recipes for Your Animals​

One of the highlights of our booth will be the opportunity to discuss custom light recipes tailored to meet the unique needs of your operation. Our experts have done the science, and will work with you to create the ideal lighting conditions that optimize health and performance for your livestock.

Looking for new ideas?​

Our lighting designs are not just functional; they are also tailored to inspire! Visit us at our booth to see how our lighting solutions can transform your operation and create a positive impact on your animals’ well-being. Discuss the best practices and reasons why we believe we can help bring your operation successfully into the future of agriculture.

We look forward to seeing you there!

Let’s connect at the event, reach out to us here, or email once.info@signify.com.

Join ONCE by Signify at EuroTier 2024: Unveil the Future of Agricultural Lighting
Signify (Euronext: LIGHT), the world leader in lighting has launched Optient, a revolutionary lighting solution focused on optimizing animal health and productivity, set to transform the poultry industry. Developed in collaboration with one of the world’s largest food companies and industry-leading poultry producer, Tyson Foods, Optient offers multiple unique advantages to poultry farmers. Benefits range from improved animal welfare and feed conversion to reduced energy usage.

Drawing inspiration from nature and science, Optient uses non-uniform or gradient lighting to mimic the varied lighting environments found in the wild, promoting the natural behavior of chickens, keeping flocks calm and stress-free and resulting in improved animal welfare. By utilizing energy-efficient LED technology, Optient can also reduce energy usage by up to 70%, making it a greener choice for poultry farmers.

Jeffrey Lewis, General Manager of Signify’s agriculture division, said of the product’s development, "Optient is a revolutionary system. Designed with the welfare of poultry in mind, it creates lighting gradients across the barn floor enabling the birds to choose their preferred light intensity, leading to a happier and healthier flock. Our engineers, scientists and account managers have worked together to create this solution to fit Tyson Foods’ need for responsible and sustainable farming. It is a game-changer in animal-lighting technology, promoting better welfare for the birds and improved efficiency for farmers. Optient is poised to revolutionize the way poultry is raised and will benefit many more across the industry worldwide.”

Optient's design is a result of significant research and development by Signify’s team of experts at Once, informed by a series of studies originating from the University of Arkansas by then-Associate Professor Karen Christensen. The research found that when given a choice in light intensities, chickens preferred to eat in the bright light and then move to dimmer areas to feel safer and rest.

Professor Karen Christensen, MSc, PhD, and now Senior Director of Animal Welfare at Tyson Foods said, “In today’s world, food companies must keep pace with population growth and increased food demand, especially in animal protein, while having animal welfare and climate risks and opportunities at front of mind. Engaging supply chain partners, such as Signify, who can deliver innovative solutions to reduce our greenhouse gas emissions while enabling us to improve animal welfare and bring high-quality animal protein to our customers sustainably and affordably, is a must.”

Christensen adds, “Our studies have found that poultry prefer brighter light intensity when they are young, and a gradient of light intensities as they get older. This provides the birds with a bit of control over their environment and choices. Gradient lighting is the future for broiler farming as you can give the birds a choice in lighting environment. This in turn allows the chickens to express more natural behaviors and promotes healthy growth at every stage in their life on the farm.”

Signify has been carrying out commercial trials of the gradient system with promising results and a full scientific report on the benefits of Optient will be shared as more data is gathered and analyzed.

ONCE Animal Lighting Launches the Optient Gradient Lighting Solution
Our animal lighting team at Signify has been collaborating with Iowa State University and Professor Elizabeth Bobeck on a new research study. The study uses lasers as an enrichment to improve broiler chicken welfare, highlighting some of the challenges of conducting research in a commercial setting. Although the benefits of this innovative lighting system are not yet fully understood, it has the potential to improve the lives of poultry and increase production efficiency for farmers.

Sensory environmental enrichment aimed to induce active behavior is sparse in the literature and nonexistent in commercial broiler houses. Laser enrichment previously shown to be successful in stimulating broiler exercise while improving growth performance in a research setting was implemented in 2 commercial broiler houses. Each house contained alternating sections outfitted with 3 laser devices projecting red lasers onto the floor for 15-min periods, 4 times daily. The study objectives were to validate assessment methods of behavior, stress, and performance in a commercial setting with the overall goals to optimize the device for commercial application and determine best practices for data collection and interpretation. D 41 body weight measured in 200 birds per treatment was increased by laser enrichment (P < 0.05). Behavior analysis during 15-min laser periods showed that a greater percentage of control birds was near the feed and waterlines during laser enrichment periods. Broilers were observed near lasers for the duration of grow-out. Laser enrichment decreased vocalizations during the isolation test, a measure of fearfulness (P < 0.05). Future commercial work will focus on broiler activity and optimizing laser exposure in commercial houses across multiple flocks as well as comparing whole house data across time to determine utility in commercial settings.

Check out the published study here.

ONCE Animal Lighting Announces New Research on Lasers As an Enrichment Tool for Broilers
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