SEMA, or the Specialty Equipment Market Association, is one of the world’s largest automotive trade shows, held annually in Las Vegas. It's a hub where manufacturers, buyers, and automotive enthusiasts gather to showcase and discover the latest aftermarket products, custom vehicle builds, and innovations in the industry. SEMA attracts a global audience and is a major platform for brands like ORACLE Lighting to reveal new products, connect with industry professionals, and engage with fans through interactive exhibits and live demos.
ORACLE Lighting is excited to bring our latest and greatest to SEMA 2024! If you're at the show, come visit us in the West Hall at Booth #56013 to experience cutting-edge lighting technology up close. We’re showcasing exclusive new products designed for off-road enthusiasts, custom builders, and lighting fans alike. Want a sneak peek? Check out our preview on Instagram here! Plus, stop by the booth for a chance to score free ORACLE merch while supplies last.
Alongside our latest cutting-edge products, we’re unveiling our brand-new POP Display for dealers at SEMA. This display features a built-in video monitor to showcase the newest ORACLE Lighting product videos, rotating through dynamic content from across the aftermarket world. It also includes hands-on demos of our popular products, like the OCULUS BI-LED Projector Headlights, Flush Mount Tail Lights, and VEGA Series Auxiliary Lights, offering a fully interactive experience for customers. Plus, dedicated spots for literature make it easy to provide more product info on the spot!
We’re thrilled to announce some exciting updates to fan-favorite ORACLE Lighting products! Our Illuminated Letters for the Bronco, Flush Mount Taillights for the Gladiator, and the iconic Vector Grille are all getting enhancements that take these popular products to the next level. Each upgrade is designed to deliver even more style and functionality for your vehicle. Be sure to check out our SEMA display for a first look and stay tuned throughout the week as we share in-depth details on each new feature.
We're excited to announce an expansion to our LED Side Mirror Ditch Lights lineup, now including options for Dodge RAM tow mirrors, even with motorized versions. This extension brings our lighting expertise into more truck models than ever before! Plus, we’re growing our offerings for the truck market with products like our Flush Mount Taillights, now available for a wider range of trucks. These enhancements reflect our commitment to providing innovative, high-performance lighting solutions for every driver.
Finally, we’re thrilled to debut our Trigger Controller Systems at SEMA with a live, interactive demo. Visitors can see the system in action by using the wireless controller equipped with rocker switches to turn several demo lights on and off. This hands-on setup lets you experience just how intuitive and convenient our Trigger Controllers make lighting control for your vehicle.
With so many innovative products and updates, ORACLE Lighting is raising the bar for aftermarket lighting solutions at SEMA 2024. Whether you're a dealer, an installer, or an enthusiast, our interactive displays and hands-on demos offer an unmatched experience. Visit us in the West Hall, Booth #56013, to explore the latest in vehicle lighting technology. Don't miss your chance to speak with our team, see our products in action, and even grab some exclusive ORACLE swag. We can't wait to light up your next project—see you there!
A Legacy of Light - In 1999, a bright idea sparked what would become a revolution in the automotive lighting industry—ORACLE Lighting was born. As we celebrate the 25th anniversary of ORACLE Lighting, we reflect on a quarter-century of innovation, growth, and an unwavering commitment to excellence. From humble beginnings to a global leader in LED technology, our journey has been one defined by passion, creativity, and a deep dedication to our customers.
The Origins: Where It All Began
Started by Justin Hartenstein, ORACLE Lighting was born from a deep passion for cars and a desire to push the boundaries of lighting design and to provide high-quality, affordable lighting solutions for the automotive market. The founder was inspired by the growing demand for aftermarket accessories that could enhance both the style and performance of vehicles. Initially, focused on a range of custom lighting options, but the early success led us to dream bigger, pushing the boundaries of what automotive lighting could achieve.
Innovation at the Core
What sets ORACLE Lighting apart from the competition is a relentless drive for innovation. Over the past 25 years, we've pioneered advancements in LED lighting technology, transforming how people think about vehicle customization. “Our success is built on a passion for cars, an entrepreneurial spirit, and a relentless commitment to innovation,” said Justin Hartenstein, Founder and Head of Product Development. “We’ve never lost sight of where we started, and every new product we create is a step toward making automotive lighting more advanced, more accessible, and more exciting.”
ORACLE Lighting's catalog has grown to include an extensive range of products, from high-powered LED headlights and fog lights to color-shifting halo kits, rock lights, and much more. We've become synonymous with cutting-edge lighting solutions, trusted by enthusiasts and professionals alike to deliver reliability and performance.
Milestones and Achievements
The past two and a half decades have been filled with notable achievements. Some of our proudest moments include:
- Patented Technology: ORACLE Lighting holds numerous patents in the lighting industry, reflecting our commitment to creating unique, high-quality products that lead the market.
- Award-Winning Designs: From SEMA’s Manufacturer of the Year in 2021 and SEMA YEN Vanguard Award in 2021 for outstanding contribution to the automotive industry. The company was also listed on the Inc500 list of the Fastest Growing Businesses in the USA for nine years consecutively, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and being named The Small Business Administration’s Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee.
Community and Culture
At the heart of ORACLE Lighting's success is our strong community. From our dedicated team members to our loyal customers, the people who surround us are integral to who we are. Over the years, we have cultivated a culture of innovation, collaboration, and passion for all things automotive.
The Road Ahead
As we look to the future, we remain focused on continuing to innovate and lead in the automotive lighting industry. With advancements in smart lighting technology, electric vehicles, and sustainability at the forefront of our minds, ORACLE Lighting is excited to embrace the opportunities ahead.
Tiffanie Hartenstein, CEO of ORACLE Lighting, credits the company’s longevity to its adaptability and strong relationships with customers and partners. “Reaching this milestone is a testament to the dedication of our team and the loyalty of our customers,” said Tiffanie. “We’ve grown tremendously over the past 25 years, and it’s all because of the trust our community places in us. As we look ahead to the future, we remain committed to delivering the best lighting products and experiences in the industry.”
In celebration of its 25th anniversary, ORACLE Lighting will be offering exclusive promotions and hosting special events for the rest of the year. As part of its commitment to innovation, the company will continue expanding its product line and exploring cutting-edge technologies to remain at the forefront of automotive lighting.
To all our customers, partners, and team members who have been part of this incredible 25-year journey, we extend our heartfelt thanks. Your support and dedication have been instrumental in making ORACLE Lighting what it is today. Here's to another 25 years of bright ideas, bold innovations, and lighting the way forward.
Happy 25th Anniversary, ORACLE Lighting!
Looking to elevate your Jeep’s look and performance with cutting-edge lighting? The ORACLE Integrated LED Light Bar is the ideal solution for Jeep enthusiasts seeking powerful illumination that seamlessly blends with the vehicle's factory design. Unlike bulky aftermarket light bars that stand out awkwardly, ORACLE’s patented design fits perfectly into the roofline, offering a sleek, stylish, and high-performing upgrade for your Jeep. Whether you’re navigating city streets or off-road terrain, this light bar provides a functional and stylish addition to your vehicle.
Why Choose the ORACLE Integrated LED Light Bar?
The ORACLE Integrated LED Light Bar not only improves your Jeep’s lighting but also enhances its overall aesthetic. Designed for optimal performance, this LED light bar is aerodynamic, reducing both wind noise and drag for a quieter ride. It’s built to look like an Original Equipment Manufacturer (OEM) part while offering significantly better performance. With 18,000 lumens of light output, this bar projects up to 600 meters, providing powerful illumination for nighttime drives and off-road adventures. Whether your Jeep has a hardtop or soft-top, this light bar works perfectly, even if you prefer going roofless.
Key Features of the ORACLE Integrated LED Light Bar
This high-performance LED light bar stands out thanks to its reflector-facing LED technology, which enhances light output while maintaining a sleek, low-profile design. Some of the key features include:
- Aerodynamic Housing Design: Seamlessly integrates with your Jeep’s roofline for a sleek, aggressive look.
- High-Powered LED Lighting: 30 individual 8W LEDs generate 18,000 lumens for exceptional brightness.
- Selectable Clearance Lights: Customize your lighting with amber or white LEDs, giving you control over your Jeep’s appearance.
- Precision LED Reflector Technology: Maximizes light output without the bulk of traditional light bars.
- Advanced Protection: Features under/over voltage protection, reverse polarity protection, and electronic thermal management for reliability.
- Made in the USA: Proudly designed and engineered in Louisiana for durability and quality.
Built to Endure: Durability Meets Innovation
The ORACLE Integrated LED Light Bar isn’t just about looks—it's built to withstand extreme conditions. With an IP68 waterproof rating, you can confidently take your Jeep through water, mud, and severe weather without worrying about your light bar. The durable polycarbonate outer housing and high-strength 6030 aluminum lamp housing ensure long-lasting performance, even in rugged environments. Whether you’re off-roading or commuting, this light bar is engineered to handle it all.
Optimized Performance for Jeep Owners
The advanced reflector-facing LED technology ensures that the ORACLE light bar provides a focused, high-quality beam that allows you to see clearly, no matter the terrain. Additionally, the selectable amber or white clearance lights offer customization options for various driving conditions, further enhancing the bar’s versatility. Whether connected to an Aux switch, parking lights, or left unconnected, the light bar is designed to fit seamlessly with your Jeep’s setup.
Material Specifications for Rugged Use
ORACLE’s Integrated LED Light Bar is made with high-quality materials to ensure it’s ready for any adventure:
- Outer Housing Material: Rugged polycarbonate for long-lasting performance.
- Lamp Housing Material: High-strength 6030 aluminum for durability.
- Waterproof Rating: IP68-rated for protection against water, mud, and other elements.
- Waterproof Connectors: Molded IP68 connectors ensure secure, watertight connections.
The Ultimate Jeep Lighting Upgrade
For Jeep owners looking for a powerful, stylish lighting solution, the ORACLE Integrated LED Light Bar is the perfect choice. Its aerodynamic design reduces wind noise while delivering 18,000 lumens of LED power, making it ideal for off-roading, camping, or nighttime cruising. This sleek, durable light bar not only enhances your vehicle’s performance but also maintains its factory look, ensuring it turns heads wherever you go.
If you're ready to upgrade your Jeep’s lighting and enhance its appearance, the ORACLE Integrated LED Light Bar is the go-to solution. With its precision technology, robust design, and easy installation, this light bar offers the perfect combination of performance and style for Jeep enthusiasts.
ORACLE Lighting, a leader in the automotive lighting industry, is excited to announce the acquisition of Trigger Control Systems. Based near New Orleans, ORACLE Lighting has spent the past 25 years at the forefront of design and technology, consistently pushing the boundaries of innovation. Trigger, known for its cutting-edge wireless control systems for vehicle lighting and accessories, offers 12-volt power distribution systems that seamlessly integrate with and enhance ORACLE’s existing LED products. This acquisition marks a strategic step forward in expanding ORACLE Lighting’s product portfolio and reinforcing its commitment to quality and innovation.
Trigger Control Systems specializes in the engineering and manufacturing of auxiliary controllers, along with vehicle-specific mounting brackets and adapters, allowing drivers to easily manage various vehicle systems, such as auxiliary lighting, via the Trigger mobile app, wired switches, or wireless RF switches. Known for its reliability and user-friendly functionality, Trigger’s product range is compatible with a variety of popular vehicles, from Jeeps, trucks, and SUVs to marine and RV applications. Flagship products like the Trigger 6 Shooter, Trigger 4 Plus, and Trigger ONE Bluetooth Relay have gained widespread acclaim for their versatility and performance. The Trigger 6 Shooter and 4 Plus feature the industry's first all-wireless switch panel, enabling users to effortlessly control accessories both inside and outside the vehicle.
“Trigger has always been a key innovator in the accessory market, offering intuitive control systems that simplify vehicle modifications and empower users,” said Jeff Beckman, President of Trigger. “With its strong market position and proven track record, I’m confident the brand has tremendous potential for continued growth under its new ownership. ORACLE shares our vision for Trigger’s future and has the resources and expertise to elevate the brand. Their commitment to innovation and expansion makes this partnership a natural fit, and I’m excited to see Trigger thrive as part of their portfolio.”
The Trigger System cuts installation time by removing the need to run wires through the vehicle’s firewall. It also provides wireless control for accessories, dimming, and flashing functions via the free app. The control box also features fused circuits with LED indicators for quick identification of blown fuses.
“What stood out to me the most about the Trigger product is the robust engineering that’s evident from the moment you see and feel it,” said Justin Hartenstein, co-Founder and Director of Product Development for
ORACLE Lighting. “When you place a Trigger Controller next to a competitor product, the difference is immediately clear. The heavy-duty metal construction, compared to the competition’s plastic housings, the heavy-gauge power cables that are twice the size of others on the market, and the waterproof output cables truly set it apart."
“Everything is over-engineered for the most extreme environments,” Hartenstein continued. “Combine that with the innovative wireless magnetic keypad and an easy-to-use app, and it’s by far the best power distribution system we’ve used. We are proud to offer the Trigger product under the ORACLE brand.”
This acquisition empowers ORACLE Lighting to explore innovative product combinations and groundbreaking enhancements by integrating Trigger Controllers' cutting-edge technology and expertise. Leveraging the strengths of both brands, ORACLE Lighting is poised to expand its market presence, push the boundaries of lighting and control systems, and deliver even more advanced solutions to its customers. This partnership underscores ORACLE Lighting's ongoing commitment to setting new industry standards for quality, performance, and innovation, ensuring that both brands remain at the forefront of the automotive lighting and accessory space.
“We were immediately drawn to Trigger when we began researching the development of our own switch control system,” said Tiffanie Hartenstein, co-Founder and CEO of ORACLE Lighting. “We quickly recognized that Trigger’s products offered exceptional features and quality that set them apart from the competition. Their controllers are the perfect complement to our ORACLE Lighting LED accessories, allowing customers to maximize their functionality. We’re excited to offer our customers this unmatched level of control and convenience.”
To learn more about ORACLE Lighting’s innovative solutions and the newly acquired Trigger Controllers, visit oraclelights.com and triggercontroller.com.
ORACLE Lighting is excited to reveal our new flush mount "Lensless" LED tail light design for the GMC Sierra 1500. This unique low-profile design helps avoid potential lens damage while trail riding. These innovative tail lights from ORACLE feature an attractive design and functional LED lighting elements including high-powered reverse lights, integrated turn signals, and unique signature perimeter lighting.
The new modular design allows the reverse lights and reflectors to be quickly disassembled for custom painting. The Reverse Light modules can be easily removed from the black housing which can then be painted to match the body color of the vehicle to provide a more customized appearance which more seamlessly blends with the truck.
No more problems backing up at night and no longer do you need to install additional reversing lamps onto the back of your truck to get the brightness you desire. That’s because these LED reverse lights are basically a pair of LED light bars mounted into the tail light which will provide over 1,400 Lumens of rear-facing illumination!
In addition of the attractive "signature style" LED lighting band and the high-output reverse light this design also features a "dynamic" turn signal effect. This "motion" or "sequential effect" is a fluid LED motion from the inside portion of the light to the outside potion of the light signifying the direction of the turn signal with a fluid animated LED sequence.
These innovative LED tail lights were designed and engineered by ORACLE Lighting right here in the USA. This Patent-Pending lensless design provides many unique features and characteristics, providing an aesthetically pleasing product with a forward-thinking design language.
Product Features
- Unique Signature Style Lighting Elements.
- Easy DIY Plug & Play Installation.
- Sequential Motion Turn Signal Effect.
- Modern Sleek Design and Styling
- Innovative ORACLE Flush Mount Design.
- High-Powered LED Reverse Lights
We have designed a completely new mounting system for the Daytime Running Light that includes making new molds for both the DRL and Vector grill itself. We've added precisely designed clips to the DRL strips and the designated area on the grill housing, ensuring a more secure seal. This enhancement prevents moisture from entering the DRLs, eliminating LED failure.
The updated Vector Grill for Jeep Wrangler JK & JL and Gladiator JT has received overwhelmingly positive feedback!
Jeep enthusiasts know that the grill is more than just a part of the vehicle’s facade; it’s a statement of style and functionality. ORACLE Lighting has taken this to heart with the introduction of the new and improved Vector™ ProSeries Grill. This cutting-edge upgrade combines advanced LED technology with rugged durability to provide Jeep owners with an unparalleled driving experience.
The first generation of the Vector Grill faced challenges with the DRL (Daytime Running Light) seal, which could be compromised by moisture. To address this, ORACLE Lighting has completely encapsulated the new PROSERIES DRLs in silicone before assembly. Utilizing a newly acquired, precisely calibrated piece of equipment, the channel is consistently filled every time, significantly enhancing the IP rating to IP68 and making moisture penetration virtually impossible.
This improvement was not immediate; it involved testing over a dozen different techniques and subjecting them to rigorous quality control (QC) before finalizing the design.
To further ensure reliability, ORACLE Lighting collaborated with their factory QC team to adopt extensive post-production testing. The new control plan includes detailed testing of the DRL modules across various voltages and temperature ranges as specified in SAE J1455 Section 4.1.3.1. These tests ensure the modules can handle voltage fluctuations and extreme temperatures, guaranteeing they remain functional under harsh conditions.
These advancements have not gone unnoticed. ORACLE Lighting proudly announces the Vector™ ProSeries Grill, designed for the 2018-2020 Jeep Wrangler JL, 2020 Jeep Gladiator JT, and 2007-2018 Wrangler JK models. This patented replacement grille includes integrated LED lights, DOT-compliant headlights, high-beams, innovative sequentially firing enhanced DRLs, and quad driving lights.
“ORACLE Lighting couldn’t be more pleased with the official launch of the new Vector™ ProSeries Grill,” comments Robert Smith, ORACLE Lighting National Sales Manager. “The Vector™ design is a forward-thinking twist to the look of the JL while delivering more features, safety, and visibility for drivers, especially in lifted rigs. The Vector™ represents our company’s strong commitment to delivering American-engineered lighting solutions that help consumers get the most out of their trucks doing what they love.”
Enhanced features of the Vector™ ProSeries grill
- Improved Illumination: The grill features 24 high-output ZES LEDs, providing an impressive 4,000 lumens. The independently adjustable beams allow for precise light positioning, which is particularly beneficial for lifted Jeeps.
- Dynamic Daytime Running Lights (DRLs): The enhanced DRLs are arranged in a striking wrap-around pattern and flow sequentially on start-up. With more than 200 high-output LEDs housed inside a tinted lens, they offer standout illumination.
- Durability: The grill shell is made from automotive-grade polycarbonate that is 30% thicker than the stock material, ensuring durability. It is shipped fully assembled and paint-ready in black satin, with custom paint options available.
- Easy Installation: The Vector™ ProSeries Grill is designed for easy installation, with pre-installed lights and adjustable beams for both projection distance and wide cornering visibility.
Oracle Lighting today announced it has completed a an asset acquisition of LumaMedia International Inc. located in Las Vegas, NV. LumaMedia is the country’s leading innovator of Electroluminescent Signage, which is a thin, flexible glowing panel that can be used in a variety of industries and applications. Assets in this acquisition include the LumaMedia International Trademarks, Logos, Websites, URLs, Digital Assets, and Social Media Networks.
LumaMedia is best known for developing impactful advertising signage with the ability to capture attention like nothing else. LumaMedia first developed an innovative, multi-purpose product whose applications are as wide as your imagination. Users can use these custom-made signs to light up a variety of surface spaces with this exclusive electroluminescent illumination that these specialized panels provide. The LumaMedia products are easily powered and transform everything from product displays to vehicles into vividly eye-catching illuminated marketing materials.
The LumaMedia product is a form of inorganic electroluminescence which utilizes an extruded polyester substrate that vividly glows when a current is applied. In other words, it’s a thin, colorful graphic that can light up making it stand out. This technology has many practical automotive applications but can also be applied to everything from banners, to clothing, to walls and everything in-between. The LumaMedia concept takes standard graphics and evolves them into vivid, radiant images that are extremely eye catching.
“We plan to use this acquisition to further expand our offerings in the Electroluminescent manufacturing space” says Justin Hartenstein, the Founder and Director of Product Development for ORACLE Lighting, “While we have offered these types of products to the Motorsport industry for years now, we plan to push into new markets such as illuminated vehicle wraps, commercial signage, marine applications, and illuminated trade show exhibit signage.” See more of ORACLE’s illuminated EL Panels and Signage at www.OracleLights.com/logos
Although it is not as widely recognized as LED, Electroluminescence (EL) is arguably the most efficient light source in the world. Thinner than a business card, these peel-and-stick panels use a UV ink-receptive polyester substrate to project eye-catching electroluminescence, making it a unique and head-turning solution for advertising and marketing displays. Whether you’re a business owner who needs bold signage, a promotional products distributor looking for unique marketing offerings, or a race team looking to stand out from the pack, EL panels may be a great solution for you.
Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive aftermarket since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.
We're excited to announce our new off-road Vega LED Light Pod Spotlights. Available in 20-watt (Vega Series 2) and 40-watt (Vega Series 4) versions, the compact and rugged pod spotlights deliver an unparalleled lighting experience. ORACLE Vega Series spotlights will be available in December.
Named for the brightest star in the northern constellation of Lyra, the new ORACLE Vega Series lights set a new benchmark for pod spotlight performance. The Series 2 features 2,000 raw lumens with a projection distance of 988 feet, while the Series 4 boasts 4,000 raw lumens and a projection distance of 1,049 feet. Intended for off-road use, Vega Series lights feature durable materials and construction, and carry an IP69K ingress protection rating to handle long-term use in tough conditions.
Vega Series lights feature horizontally symmetrical beam patterns so they can be mounted upside down or right side up without changing the beam angle. The result is a more versatile and compact product with standout styling and a dynamic appearance. For even more versatility, optional interchangeable lens covers can also be added without tools to easily change the color of the light output to yellow or amber. The covers simply snap over the existing clear lenses to provide color-enhanced light output optimized for fog or snow conditions where glare can be an issue.
“This is an exciting new category for ORACLE, and we wanted to be sure our first offering lives up to our reputation for quality, performance and durability,” said Justin Hartenstein, ORACLE Lighting's director of development. “The Vega Series was designed in-house from scratch to do just that. By using only the best components and materials, we’ve created a pod spotlight that is rugged and reliable with higher-level intensity than any other three-inch light on the market at this price level.”
Vega Series key features include:
- Beam pattern: Spotlight
- Projection distance: 988 feet (Series 2) and 1,049 feet (Series 4)
- Raw lumens: 2,000 (Series 2) and 4,000 (Series 4) raw lumens
- Wattage: 20 watts (Series 2) and 40 watts (Series 4)
- Compact size:4 x 2.5 x 3 inches (Series 2) and 3 x 3.3 x 3.2 inches (Series 4)
- Color temperature: 6,000K bright white
- Housings: Powder-coated aluminum
- Lens material: Polycarbonate
- Hardware: 304 stainless steel mounting hardware
- Ingress protection: IP69K rated
- Blackout covers: Included
The ORACLE Lighting Vega LED Light Pod Spotlights are sold by the pair and feature a five-year replacement warranty. MSRP is $159.95 per pair for Series 2 and $189.95 per pair for Series 4.