On March 12, Seity Light grandly held its 2025 National Distributor Conference and Brand Strategy Launch at Starlight Alliance in Zhongshan, Guangdong, under the theme "Hello, Seity". Over 300 key distributors and media guests from across the country gathered to witness the unveiling of Seity Light's new brand strategy.
A Legacy of Growth and Commitment
Chairwoman Ge Wenxiang shared Seity Light’s remarkable achievements since its establishment in 2007 and expressed deep gratitude to all partners. She highlighted key data that illustrate the company’s strong foundation for high-quality development:
- 300+ strategic alliances, covering a nationwide network of premium channel partners.
- 50% growth rate, with domestic market sales maintaining a steady increase of over 50% for three consecutive years.
- 100% service satisfaction, with all partners expressing high satisfaction and a willingness to maintain long-term collaboration.
- 15 million RMB market investment, continuously expanding brand presence and market reach to strengthen influence.
Ge emphasized that in an evolving industry, companies must uphold values and integrity while strategically navigating market challenges. She advocated for a proactive approach, comparing business growth to sowing, watering, weeding, and fertilizing, ensuring sustainable development by shifting focus from functional demand to value creation.
To achieve this, Seity Light has set a three-year goal: establishing itself as the leader in advanced lighting design within consumers’ minds and becoming an industry benchmark.
Future Expansion and Digital Transformation
Looking ahead, Seity Light plans to establish a smart digital industrial park to enhance production efficiency and product quality. The company will also strengthen long-term partnerships with leading hotel groups and real estate developers, expand its business scope, and grow its retail network to over 600 exclusive stores, further solidifying its market share.
Market and Product Strategy for 2025
Vice General Manager of Marketing Peng Cheng reviewed the company’s 2024 achievements and outlined the channel and product strategy for 2025:
- Sales revenue surged by 50%, with an expansion of 84 new exclusive stores, bringing the total to over 300 stores nationwide.
- Successfully completed multiple key engineering projects, continuously expanding product lines and implementing diverse marketing strategies to boost brand influence.
- In 2025, the product portfolio will be divided into embedded, surface-mounted, track-mounted, linear, and decorative lighting categories, further segmented into general lighting and smart systems.
Peng introduced key product lines, including the "Leap," "Star-Moon," and "Van Gogh" series, as well as power supply and light strip solutions, designed to meet diverse customer needs. He also revealed upcoming 2025 product iterations, such as the "Speed" and "Euro" series, which will enhance Seity Light’s competitive edge.
Strategic Positioning and Market Expansion
Marketing Director Wu Sheng outlined Seity Light’s 2025 brand strategy and market positioning. With the goal of becoming a high-end commercial lighting brand specializing in advanced lighting design, the company will:
- Upgrade its positioning – Establish a Lighting Design Institute, introduce a new brand identity, and reinforce its leadership in lighting design.
- Deepen channel expansion – Ensure complete coverage in provincial capitals and municipalities, increase presence in lower-tier cities, and implement a design-driven and engineering-accelerated service strategy.
- Empower through ecosystem development – Implement six key policies, including renovation subsidies, professional training, and a digital platform to support business growth.
Smart Home Integration and AI Empowerment
Chen Zhifa, General Manager of Seity Light’s Smart Business Division, delivered a keynote speech on "AI Empowerment: A New Chapter in Smart Home Integration."
He emphasized Seity Light’s ongoing integration with Apple, Mijia, Tuya, and other smart ecosystems, enabling seamless smart home connectivity. Additionally, the company will provide distributors and manufacturers with comprehensive product guides, setup tutorials, and networking instructions to streamline smart lighting adoption.
The Future of Lighting: Design and Emotion
During the panel discussion "Dialogue Between Lighting and Space Style," Chief Brand Consultant Zhu Ming explored the industry’s shift from basic lighting functions to creating immersive and emotional lighting environments.
He analyzed the impact of color temperature and lighting design on spatial atmosphere, emphasizing the growing demand for customized lighting solutions that cater to diverse emotional and aesthetic preferences such as tranquility, nostalgia, and comfort.
Celebrating Excellence: Awards and Recognitions
The event featured an interactive session, where distributors from different regions shared their experiences with Seity Light, highlighting the company’s strong partnerships and market influence.
The evening reached its peak with an awards ceremony, honoring outstanding partners with accolades such as "Rising Star Award," "Soaring Achievement Award," "Outstanding Distributor," "Seity Star," "Gold Service Provider," and "Excellence Contribution Award." These recognitions serve as motivation for partners to strive for even greater success alongside Seity Light, driving the company towards new heights.
Under dazzling lights and captivating performances, the event concluded on a high note, reinforcing Seity Light’s commitment to innovation, collaboration, and market leadership in the commercial lighting industry.
