SureFire recently attended Overland Expo Mountain West 2024 in Colorado, where new and longtime fans of the brand visited the SureFire booth and walked away with new products in hand. The August 23-25 held at the Ranch Events Complex in Loveland once drew tens of thousands of like-minded attendees.
Suffice it to say that if you crave outdoor adventure and you've never been to an Overland Expo, you're missing out on a fun and uniquely focused event. Held in several regions of the U.S., Overland Expos draw visitors from all over the globe to meet and participate in several opportunities.
To phrase it succinctly, it's all about "vehicle-based adventure." The main focus is on the rigs, and you'll see virtually every type at an Overland Expo—large and small, innovative, modern or classic, big-money or budget-based, and fully self-contained or mated with a trailer. And it isn't just about four- or six-wheeled vehicles. Overland Expo also attracts many motorcyclists, side-by-side owners, and even bicyclists.
Every Overland Expo is also designed to It's a veritable one-stop shop for outdoor enthusiasts seeking to gather information and purchase products from approximately 400 exhibitors of vehicles and related outdoor gear and services. It's the ideal place to engage with product manufacturers and distributors, and every Overland Expo also provides opportunities for attendees to become more capable overlanders by offering 150-200 classes and programs led by some of the world's top S.M.E.s.
SureFire was on hand to ensure attendees could leave with the finest and most durable handheld, hands-free, and weapon-mounted illumination tools on the planet. SureFire tools! With the support of the good folks at USA Liberty Firearms, an authorized SureFire dealer based in nearby Fort Collins, we sold out of many popular SureFire products, including our Stiletto, Stiletto Pro and Stiletto Pro II rechargeable flashlights, Turbo handheld and Turbo Scout Light Pro weaponlights, and G2X Pro handhelds.
Equally as important, every attendee who visited the booth acquired firsthand knowledge of the SureFire difference: We design, engineer, and assemble every SureFire right here in the U.S.A. to the strictest standards, using the finest materials. Our commitment to building the best ensures that every SureFire will perform reliably in the harshest environments imaginable.
You can keep scrolling to check out some of the machines and scenes we ran across at Overland Expo Mountain West. Despite having to brave occasional high winds and rain, we'd consider our time in Colorado to be time well spent, and we look forward to attending more Overland West events in the future.
