“Retail is dead. Unless it is reinvented.” Experts agree on this. As a result of digitalisation and convenience, where, how and when customers buy has changed significantly, to the detriment of brick-and-mortar retail.
Zumtobel, 4DMagic and Kochstrasse are offering retailers an integrative “New Retail” solution (https://new-retail.solutions/): a powerful synthesis of smart technology and unique customer experiences based on neuropsychological insights. With new creativity and the goal of revolutionising the shopping experience in brick-and-mortar retail, the three industry leaders from the fields of shop lighting, retail media and neuromarketing have joined forces in a groundbreaking collaboration.
New Retail starts in customers’ brains
While online retail allows us to escape to our individual comfort bubbles, brick-and-mortar retail often still communicates “one size fits all” messages with little information. This is where New Retail comes into play, delivering the right message to the right customer at the right time and combining this with the sensory perception of products to create a shopping experience that is miles ahead of online retail. New Retail doesn’t start at the POS, but in the customers’ brains.
The concept combines innovative hardware and software solutions with a dynamic, neuroscientific approach to customer engagement. Camera systems record customers’ age, gender and mood anonymously and in compliance with GDPR. This data then drives dynamic lighting scenarios and digital signage content in real time – perfectly tailored to the surroundings, stock levels and customer behaviour.
Individually tailored scenarios
There are endless possible New Retail scenarios: from lighting scenarios tailored to each individual that automatically direct spotlights on specific product groups depending on the customer, through to messages on displays that recommend products based on a combination of weather, time of day, gender, age, customer mood and data from the merchandise management system.
With this integrative solution, the three partners are creating a new commercial reality: a vibrant and adaptive retail sector that continues to develop dynamically – creating an inviting, individually tailored shopping experience that goes far beyond just the products on offer.
“We live in a time where algorithms know us better than we know ourselves. In the future, brick-and-mortar retail spaces have the potential to go beyond mere transactions and offer an even more emotive shopping experience,” explains Roland Gowick, Head of Global Key Account Retail at Zumtobel. “With New Retail, we combine intelligent AI technology and neuropsychological insights with our lighting expertise to create personalised and engaging content that responds to individual customer needs in real time. For customers, this leads to an increased dopamine release in the brain, while for retailers, it leads to an increase in products found in shopping baskets.”
An example of how this can be implemented: Sabine, 37, enters a large multisport shop after work on a rainy day. The system recognises her stressed mood and shows her, for example, the latest yoga products – with images and terms that are precisely tailored to the target group based on neuroscientific findings.
New Retail – an integrated system for holistic experiences
Thanks to New Retail, the challenges of traditional isolated solutions, which often lead to technical overload on the part of retailers and a fragmented customer experience, are a thing of the past. New Retail combines every component into a powerful, interactive solution. The use of cutting-edge AI technology not only optimises efficiency but also revolutionises the way customers are addressed and served in shops.
“We have recognised that the future of retail does not lie in isolated systems, but in the integration of all components that communicate with each other and learn from each other,” says Nils Drosin, owner and managing director of 4Dmagic. “With our collaboration and the solution we have developed, the entire purchasing process is dynamically tailored to the individual needs of customers.”
AI-supported content that thinks for itself
An integral part of the New Retail system is AI that constantly learns and adapts. It analyses purchasing behaviour, customer interactions and environmental factors in real time and automatically generates personalised content that supports purchasing decisions and strengthens customer loyalty.
Seamless data integration and use in an anonymised database
An anonymised database that brings together all relevant information revolutionises the analysis and use of customer data. No isolated silos – information about customers, products and sales statistics is pooled anonymously and in compliance with GDPR, enabling a comprehensive 360-degree view for shop management. No photos, videos or personal customer data are stored.
The AI not only uses this data to create marketing-relevant content, but also continuously optimises all aspects of the retail system, from product placement to merchandise management and sales strategy. This allows retailers to react more quickly to changes in purchasing behaviour and market trends.
“New Retail is not just a trend – it is a paradigm shift. We create a seamless, needs-based experience along the customer journey, from the shop window to the checkout and back to the sofa,” says Gesa Lischka, owner and managing director at Kochstrasse. “We draw on neuroscientific findings and multisensory elements to create individualised digital spatial experiences – from light to images, videos and messages that respond to each customer’s personal needs and work on a subconscious level.”
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The European Patent Office (EPO) has once again confirmed the Zumtobel Group's innovative strength: the brands Tridonic and Zumtobel Lighting are among the leading patent applicants in Austria. With Tridonic in second place and Zumtobel in third place, the Zumtobel Group has secured two top 3 positions in the current ranking of the European Patent Office, which was published at the end of March 2025.
Research as a key to success
With 71 patent applications in 2024, Tridonic takes second place in the EPO ranking. This puts the company among the most innovative in Austria and emphasises its leading position as a technology driver in the lighting industry. With 55 new patent applications, Zumtobel Lighting ranks third among the top applicants from Austria in 2024 and thus also finds itself in the top ranks.
Innovation drives sustainability
The Zumtobel Group focuses on continuous development and pioneering solutions.
— Alfred Felder, CEO of the Zumtobel GroupDesigning innovative lighting solutions for the future requires constant progress and, above all, continuous development. It's about finding solutions that reflect the latest trends, are geared towards customer needs and are ecologically and economically sustainable – in the spirit of a positive future.
Vorarlberg shows highest density of innovative companies
The Zumtobel Group's innovative strength also contributes to the high patent count in the state of Vorarlberg, where the company's headquarters are located. In a comparison of Austrian states, Vorarlberg ranks first in terms of the number of inventions in relation to the number of inhabitants, as reported by the Austrian Patent Office in March 2025.
Austria in the top 10 worldwide
Austria was able to maintain its good overall position in the ranking of European patent applications per million inhabitants. Globally, Austria is in 8th place and remains in 6th place in the EU, with Switzerland, Sweden and Finland in the top positions.
The Zumtobel Group is celebrating the 75-year anniversary of its core brand Zumtobel in 2025. 75 years of Zumtobel – another milestone in the successful history of the company, which initially started as a family business. Founded as “Elektrogeräte und Kunstharzpresswerk W. Zumtobel KG” by Dr. Walter Zumtobel in Dornbirn in 1950, the company started producing ballasts for the newly introduced fluorescent light fitting technology. Back then, the replacement of incandescent lamps by fluorescent lamps marked the beginning of a new era in lighting technology and prompted Dr. Walter Zumtobel to start producing luminaires only two years later. Listed on the stock exchange since 2006, the lighting group bundles its strong brands – Zumtobel, Thorn and Tridonic – and operates globally today. The headquarters is still firmly anchored in Dornbirn.
— Karin Zumtobel, Chairwoman of the Supervisory Board of the Zumtobel GroupCelebrating Zumtobel’s 75th anniversary fills me with immense pride and joy, accompanied by a deep personal responsibility. Growing up in Dornbirn, I became acquainted with the company through my grandfather and father. Throughout our journey, we’ve not only celebrated numerous successes but have also navigated significant changes. Our continued presence and progress testify to our resilience, adaptability, and unwavering commitment to innovation and excellence.
— Alfred Felder, CEO of the Zumtobel GroupWhat has made the company successful is still valid, namely the unconditional aspiration to design innovative lighting solutions for tomorrow. 75 years of Zumtobel – of course this also entails the responsibility to remain successful going forward.
Culture of innovation shaped by Dr. Walter Zumtobel
At the very beginning, the company pressed small plastic parts, for example buttons, or lids for toothpaste tubes. Production also included clamps, connectors, plugs as well as starterholders and sockets for fluorescent lamps. Today, the group stands for state-of-the-art lighting technology and the comprehensive lighting expertise of its strong brands. Now as then, the headquarters in Dornbirn is the central hub for innovation within the Zumtobel Group.
— Alfred Felder, CEO of the Zumtobel GroupThe company’s innovative culture was significantly shaped by founder Dr. Walter Zumtobel back then – he was a gifted inventor. Attributes like openness, curiosity and courage are associated with this culture in our company. Having the courage to embark on new paths, while at the same accepting that we are not always alone in this effort, being open to getting external partners on board.
— Karin Zumtobel, Chairwoman of the Supervisory Board of the Zumtobel GroupWe are celebrating our anniversary year under the motto ‘perspectives of light’. This underlines our open culture, our curiosity. It is exactly these characteristics that have shaped the Zumtobel brand since its beginnings.
Anniversary year with multifaceted light perspectives
75 years of Zumtobel – 75 years of passion for light, technology and design. During the anniversary year, Zumtobel gives space to a wide range of light perspectives, a review and the future at the Light Forum in Dornbirn. Starting in mid-May, fascinating light art installations from Zumtobel’s collaboration with artists will be on display, a Future Lab installation will be dedicated to the young generation in cooperation with international universities, and the expressive photo portraits of employees will shine a light on the people behind the strength of the brand in an exhibition.
Successful continuous-row lighting system enters a new era: Launch of TECTON II
As a premium brand, Zumtobel supplies a wide range of industries with luminaires as well as light infrastructure and services. The holistic approach of today has evolved at the interface of digitalisation, individualisation and sustainability: light as infrastructure for smart, connected architecture of tomorrow. Meanwhile, the passion for light and the absolute focus on the needs of users has remained unchanged. People are at the centre of sustainable lighting solutions – this still applies today when it comes to ensuring that buildings can be used with joy for generations, thus making them particularly sustainable. These principles have proven successful, which is also demonstrated by the durability of Zumtobel lighting solutions: with the launch of TECTON II in the summer of 2025, Zumtobel will lead the continuous-row luminaire system, which has been successful for more than 20 years, into a new era in cooperation with the design studio Pininfarina.
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Karin Zumtobel, Chairwoman of the Supervisory Board, and CEO Alfred Felder on the occasion of 75 years of Zumtobel at the Zumtobel Group’s Light Forum in Dornbirn. Photo: © Nina Bröll
The IZURA pendant luminaire, made from recycled materials, operates with exceptional efficiency and provides transparent lifecycle information. With this, Zumtobel secured a win at the German Sustainability Award 2025. The award, now in its 17th year, aims to encourage companies to promote sustainable development.
The luminaire incorporates plastic-free reflectors made of biocomposites and a housing crafted from recycled steel. Its sustainable product design is based on the Zumtobel Circular Design Rules (CDR), which outline guidelines for sustainable product development from material sourcing to recycling. IZURA was developed specifically with the principles of a circular economy in mind and can be produced under low-energy conditions, advancing ambitious climate protection goals.
Transparency Across the Product Lifecycle
Zumtobel equipped IZURA with a digital product passport containing key information about its production, materials, and maintenance, ensuring maximum transparency throughout its lifecycle. Accessible online, the passport also provides guidance on handling, maintenance, and recycling of components, including instructions for disassembly and disposal, along with usage recommendations. In addition, Zumtobel offers various after-sales services, such as repairs, replacement parts, and warranty management, further extending the product's lifespan. In the future, the digital product passport will also include an authenticity certificate to protect buyers from counterfeiting.
Combining Sustainability with Individuality
With IZURA, Zumtobel demonstrates how sustainability and individuality can go hand in hand. The concept pendant luminaire, unveiled at Light + Building in 2024, features a modular design that allows for extensive customization. Digital profile printing enables the production of even the smallest quantities. Customers can fully personalize the housing design, including color and surface structure. Patterns, photos, and text can be easily integrated, and even specific Pantone shades can be matched.
The modular structure consists of just 40 components and requires no welding, ensuring that individual parts can be easily replaced. This approach minimizes resource use and maximizes sustainability. Equipped with the latest generation of DALI drivers, IZURA can be wirelessly controlled via an app or remote control, offering flexible dimming and seamless integration into building management systems.
Stefan Schulze-Hausmann, Chairman of the German Sustainability Award Foundation, commented: "The German Sustainability Award honors companies for product solutions that provide impactful and exemplary contributions to transformation within their industries. The jury believes that Zumtobel sets benchmarks in circular design with the IZURA luminaire, assuming a leadership role in sustainability. The product is seen as a 'beacon' for successful transformation in the sector."
“The Circular Design Rules were applied to IZURA, our tool for designing products specifically for a circular economy right from the outset. We are therefore all the more delighted that our efforts are bearing fruit and have been recognized with the German Sustainability Award”, says Ines Göbel, Sustainability Manager at Zumtobel. “This award validates our focus on circular economy principles and motivates us to continue on this path.”
The IZURA concept luminaire focuses on customizable design, allowing users to adapt the housing with any desired color and surface texture. Whether specific Pantone shades, intricate patterns, personalized text, or photos, the pendant luminaire can be tailored to meet diverse user preferences.
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Global technology leader ABB and Austrian based Zumtobel Group, a globally leading supplier of innovative lighting solutions, announce their strategic partnership aimed at advancing smart building solutions and direct current (DC) industrial product applications. The collaboration is set to create significant added value for customers in commercial, industrial, and institutional sectors by offering integrated, smart solutions for sustainable buildings.
Synergy effects foster smart building solutions
The collaboration will leverage both companies' expertise in lighting, building automation, and electrification. It will focus on integrating Zumtobel Group's advanced lighting management systems with ABB's comprehensive building automation solutions. The combined expertise is expected to create more efficient, sustainable, and user-friendly smart building environments. The two companies will help to accelerate the adoption of sensor-based lighting solutions that enable businesses to optimise energy efficiency, increase occupant comfort and also maximise the effectiveness of heating, ventilation and air conditioning (HVAC) control.
Use of DC technology for saving resources
Both companies aim to drive innovations based on latest developments in using direct current (DC) technology in full-scale industry applications. The use of DC technology is intended to support a resource-saving society by delivering several benefits for a modern industrial power grid: efficient integration of renewable energy, lower resource consumption, reduced feed-in power, stable grids and an open system for users. Both companies are active members of the Open Direct Current Alliance (ODCA), a Working Party of ZVEI e.V.
— Lucy Han, EVP for Building and Home Automation Solutions at ABBOur partnership approach enables us to better address innovation, standardisation, and sustainability and continue to pioneer new technologies. Standardisation, through KNX, Matter and Thread is particularly important in assuring ease of use for customers, because alongside the rapid growth of the sector, we must drive simplicity. Technologies in commercial buildings need to talk to each other and by combining our strengths with partners like the Zumtobel Group, we can offer customers more comprehensive and innovative solutions for smart buildings and industrial applications.
Driving development of building automation and DC industry applications
Key aspects of the partnership include the joint development of integrated smart building solutions, especially around Zumtobel’s LITECOM lighting system and continuous-row TECTON DC luminaire and ABB’s DC protection devices as well as its ABB i-bus® KNX and ABB i-bus® DALI systems.
— Oliver Vogler, SVP Corporate Strategy and M&A of the Zumtobel GroupCollaborating with ABB allows us to expand our building management offering around sensor-based lighting, especially in DALI and KNX applications. Together, we can drive innovation in the rapidly evolving fields of smart buildings and smart energy solutions.
The companies will also explore additional cooperation opportunities in prefabricated building solutions and emerging technology standards such as the cross-manufacturer connection standard Matter and the network protocol Thread.
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This spring, Zumtobel won four awards for outstanding product design. The company’s ARTELEA free-standing luminaire won the iF Design Award in the “Free-standing Luminaire” category and, together with the SLOTLIGHT infinity II continuous row luminaire, was also awarded in the “Product Design” category at the Red Dot Award. In addition, its IZURA concept luminaire won the Red Dot Award in the new “Design Concept” category.
Not only did Zumtobel’s new products impress visitors at the Light + Building trade fair, but three of its luminaires also won over the judges at this year’s iF Design Award and Red Dot Award. The ARTELEA free-standing luminaire scored highly in both awards.
ARTELEA: sustainable and modular
The ARTELEA free-standing luminaire is fully optimized for flexibility and circulation capability. The free-standing luminaire was developed in accordance with the Zumtobel Circular Design Rules (CDR) and is both the first Zumtobel product and one of the first luminaires on the market to receive the Cradle to Cradle Certified® Product Standard Version 4.0 certification. Valuable raw materials such as aluminium, steel and sheet steel make the ARTELEA highly recyclable. The modular design enables it to be dismantled easily and in a non-destructive way, and also makes it easy to replace or reuse individual components. This saves on resources and maximises the product’s time of use.
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SLOTLIGHT infinity II: a reliable basis for a wide range of applications
The SLOTLIGHT infinity II light line also won the Red Dot Award in the “Product Design” category. It has also been developed in accordance with the Circular Design Rules for indoor use and use in protected outdoor areas, and is available as a recessed, surface-mounted or pendant luminaire. The modular design enables it to be flexibly installed as a continuous line, around corners or in creative installations, such as an X or a T shape. The structure is comprised of just three components: channel, LED bar and optics. As the channel is supplied empty, it can be flexibly equipped and customised on site to meet individual requirements.
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IZURA: new standards for individual, recyclable design
The IZURA concept luminaire, which was presented for the first time at the Light + Building 2024 trade fair, impressed judges at the Red Dot Award and was honoured in the “Design Concept” category. IZURA combines several groundbreaking technologies of the future in a single unique luminaire, while meeting all requirements for human-centred light in a room. Its sustainable concept is based on a modular product design that does not require any welding or glueing. When developing the IZURA, Zumtobel worked together with a number of innovative partners, who contributed their expertise to the project. The plastic-free reflector holder is made of degradable biocomposites from FluidSolids and the housing is crafted from recyclable sheet steel, in line with circular economy principles. Using digital colour printing from Typico, the IZURA housing can be customised and tailored precisely to each customer’s requirements. An app from the Zurich-based company World of Pi, which links to the luminaire via a QR code, makes it easy to track, care for, maintain and recycle.
FluidSolids specialises in developing biocomposites. The company contributed to developing the IZURA by supplying biodegradable, plastic-free biocomposites made from agricultural and industrial side streams such as nut shells, wood fibres and coffee grounds. These materials were used to manufacture the reflector holders and are in line with the IZURA’s sustainability and circular economy principles.
Thanks to World of Pi, every IZURA luminaire can be traceable and is easier to maintain, repair and professionally recycle. The Zurich-based company, which provides manufacturers with an operating system for the circular economy, has linked each IZURA to an app via a QR code. This gives the luminaire a digital identity that stays with it right through to the recycling stage. Among other things, the app provides access to the luminaire’s digital product passport (DPP), which will be a mandatory EU regulation from 2027, and provides information on the supply chain, carbon footprint, repair options and material composition.
Typico, Zumtobel’s long-standing manufacturing partner, enables the IZURA’s housing to be customised in various colours and materials, such as wood, concrete or leather. Innovative digital printing technology means that customers can choose from a wide range of customisation options, even for small orders. This is what makes every IZURA luminaire so unique.
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The Zumtobel Group was also confronted with challenging economic conditions during the 2023/24 financial year, which had a negative impact, above all, on the components business. The Lighting Segment made good progress in this challenging market environment with only a slight 1.5% reduction in revenues. In total, the company recorded a decline of 6.8% in revenues to EUR 1,127.0 million, after an adjustment for foreign exchange effects the decline equalled 5.8%. Adjusted EBIT totalled EUR 57.3 million, compared with EUR 84.3 million in the previous year. The adjusted EBIT margin equalled 5.1% and reached the middle of the expected range between 4 and 6%. Below the line, net profit totalled EUR 24.7 million.
— Alfred Felder, CEO of the Zumtobel GroupWe successfully reached a number of key turning points for the future during the past financial year – starting with the successful market presentation of our new Keyture product brand for the Internet of Things to the implementation of numerous projects to accelerate our digital transformation and further progress towards meeting our sustainability goals.
Revenue development in the segments
Revenues in the Lighting Segment declined slightly by 1.5% to EUR 889.3 million in 2023/24. Lower sales volumes and negative foreign exchange effects were largely offset by efficient price management and volume growth in higher margin markets. The Components Segment, in contrast, recorded a reduction of 18.5% in revenues to EUR 299.4 million. The main underlying factors were the weaker demand that followed previous stock build-ups by customers and the resulting intensified price competition.
The 2023/24 financial year brought revenue declines in nearly all regions compared with the above-average good performance in 2022/23. The D/A/CH region was slightly below the previous year, whereby sound growth in Switzerland was contrasted by a reduction in Germany. Revenues in the Southern and Eastern Europe region were lower year-on-year, with particularly high declines in Italy and Spain. Moderate growth was recorded in Belgium and Norway The Asia & Pacific region reported the largest declines, especially in Australia, China and Macau. Revenues in the America & MEA region fell substantially as a result of disappointing sales in the USA.
Earnings
The adjusted cost of goods sold reflected a reduction in materials costs and inventory write-downs. Development costs rose by EUR 4.7 million to EUR 68.0 million in 2023/24. Adjusted selling and administrative expenses (incl. research) increased by EUR 10.1 million to EUR –346.0 million, whereby the cost drivers also included the increase in personnel costs which resulted from collective agreements.
Adjusted Group EBIT fell from EUR 84.3 million to EUR 57.3 million in 2023/24, and the adjusted EBIT margin equalled 5.1%. Profit before tax totalled EUR 34.9 million (previous year: EUR 66.0 million), and income taxes equalled EUR –10.2 million (previous year: EUR –6.1 million). Net profit fell to EUR 24.7 million. Earnings per share for the shareholders of Zumtobel Group AG (basic EPS based on 43.0 million shares) declined to EUR 0.57 (previous year: EUR 1.39).
Solid equity ratio and dividend
The balance sheet total of the Zumtobel Group was nearly unchanged year-on-year at EUR 987.2 million as of 30 April 2024 (2022/23: EUR 1,002.4 million). The equity ratio improved slightly from 42.1% to 43.1% as of 30 April 2024. In view of the EUR 24.7 million net profit generated in this difficult operating environment, the Management Board plans to make a recommendation to the Supervisory Board and, in turn, to the General Meeting on 2 August 2024 to distribute a dividend of 25 euro cents per share for the 2023/24 financial year. That represents roughly 43.7% of net profit (2022/23: approx. 30%) and, based on the closing price for the 2023/24 financial year, a dividend yield of 4.2%.
Outlook on 2024/25: Revenues slightly above previous year and adjusted EBIT margin of 3–6%
The management of the Zumtobel Group continues to see the current geopolitical and economic situation as stressed, a situation which makes it difficult to predict economic developments in the 2024/25 financial year. The further course of the war in Ukraine and the crisis in the Near East, the development of energy, raw materials and transport prices, and inflation and interest rate trends will have a significant influence on the global economy and, in turn, on the success of the Zumtobel Group. Against this backdrop and with reference to the above-mentioned uncertainties, the Management Board expects moderate revenue growth at least slightly above the prior year level for the 2024/25 financial year. The adjusted EBIT margin is expected to range from 3 to 6%.
The European Patent Office (EPO) once again confirms that Tridonic and Zumtobel Lighting, two brands of the Zumtobel Group, rank among Austria’s leading innovators: The technology subsidiary Tridonic is one of the top 3 applicants for patents. Zumtobel takes seventh place in the annual ranking, which was published in mid-March 2024.
Innovation drivers of the Group
Tridonic came second in the EPO ranking with 60 patent applications in 2023, which makes it one of the most innovative companies in Austria. With this excellent result, the component manufacturer underlines its leading position as a technology driver in the lighting industry. Overall, the subsidiary of the Zumtobel Group holds 2,430 patents and patent applications – in addition to industrial property rights at the EPO, these also include a large number of CN and US patents. With 36 new patent applications, Zumtobel Lighting achieved seventh place among the top applicants from Austria in 2023.
Protecting innovation
The purpose of patent applications is to protect the company’s know-how and to further expand market leadership also at an international level.
— Alfred Felder, CEO of the Zumtobel GroupInnovative products are a key success factor for the Zumtobel Group”, says CEO Alfred Felder. “As a global player in the lighting industry, we live from the innovative ideas of our brands. Continuously investing in research and development is therefore a top priority for us.
Vorarlberg in fourth place
Thanks to its innovative strength, the Zumtobel Group also supports the high patent density of the federal province of Vorarlberg, where the company is headquartered. In a comparison of all Austrian federal provinces, Vorarlberg ranks fourth in the number of applications for patents, with a total of 277 applications.
Austria in seventh place
Weighted by population density, the ranking of European patent applications (264 applications) shows Austria in seventh place, immediately following Germany. Switzerland holds the number one position (1,085). Overall, Austrian companies submitted 2,355 patent applications in 2023. The number of patent applications has barely changed compared with the previous year (2,381) (minus 1.1% compared with 2022).
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We proudly present our new IoT product brand Keyture. Welcome to the Zumtobel Group! Keyture is the Zumtobel Group’s new cloud-based connectivity and IoT ecosystem. Its intelligent key features support the optimal use of the brand's own Thorn Lighting and Zumtobel Lighting luminaires in professional sensor-supported lighting systems to enable their operation with maximum energy efficiency.
As part of Light + Building 2024, the world's leading trade fair for lighting and building technology in Frankfurt am Main, the Zumtobel Group's new IoT product brand Keyture will be presented for the first time at the company's stand in the Messe Forum from 3 to 8 March. Keyture is the Zumtobel Group’s new cloud-based connectivity and IoT ecosystem. Its intelligent key features support the Zumtobel Group brands Thorn and Zumtobel to optimise the use of their luminaires in professional sensor-supported lighting systems to enable their operation with maximum energy efficiency.
— Alfred Felder, CEO of the Zumtobel GroupWe see great future potential in this new IoT system. It supports the cost-efficient and intelligent operation of property lighting and can make an important contribution to the decarbonisation of buildings.
Keyture applications
The modular structured, multifunctional software suite is based on intelligent sensors and includes solutions to maximise energy reduction (control), provide the necessary information for maintenance and the monitoring of sustainability goals (report), real-time space optimization (view), identify and follow objects (locate), as well as environmental and operational excellence monitoring (sense). The focus will be on the “Industry & Retail” application area.
After the first presentation at the Light + Building trade fair, Keyture will be available to customers starting in autumn 2024. It will form the core portfolio for Smart Building Solutions. The Zumtobel Group acquired the rights to the SiteWorx IoT software developed by Digital Lumens (with exclusive rights for Europe) in autumn 2023 and has now successfully integrated this software in the product offering for its Smart Building Solutions.
Siemens partnership
The future focus on IoT is underscored by the Zumtobel Group's ecosystem partnership that was recently signed on 29 February 2024 with Siemens and Enlighted, a leading building technology company that is part of Siemens. This strategic partnership is designed to bundle the know-how for smart buildings and jointly offer innovative solutions. The focus lies, above all, on the following application areas: commercial buildings, higher education and smart hospitals.
— Alfred Felder, CEO of the Zumtobel GroupWith the support of our new Keyture product brand and the new Siemens and Enlighted partnership, we will be present in a market that we have not developed to date – in particular, with a focus on wireless IoT solutions.
Siemens and Enlighted, a leading property technology company owned by Siemens, announce a strategic partnership with Zumtobel Group, a global lighting solutions provider, to advance the adoption of smart building technologies including intelligent IoT lighting, setting new standards for efficiency and sustainability in building operations worldwide.
At the core of the partnership lies the technical integration of Enlighted's industry-leading smart sensors into Zumtobel Group's lighting portfolio, both under Zumtobel and Thorn brands. The result is a comprehensive suite of IoT smart lighting solutions designed to elevate occupant well-being and facilitate sustainable, energy-efficient building operations. The partnership will have a special focus on commercial buildings, higher education, and smart hospitals.
— Alfred Felder, CEO of Zumtobel GroupBringing together two leaders of smart lighting technology creates an opportunity to innovate and accelerate the delivery of advanced IoT solutions to our customers. The combination of these brands will elevate the smart building market and expand what is possible in terms of functionality, efficiency, and user experience.
The partnership aims to allow faster access to technology solutions and services that can help to decarbonize buildings, elevate the occupant experience and ensure cost-efficient operations, through the strengths of both companies’ portfolios. Prefabricated bundles featuring Zumtobel Group fixtures and Enlightened specialized sensors for new construction and retrofits will optimize delivery processes and simplify orders. Access to Enlighted’s wireless network design will ensure swift deployment, eliminating the need for complex wiring and ensuring precise installations. Finally, intelligent lighting configurations, coupled with smart IoT data collection and analysis, will enable a real time location system (RTLS) which tracks the location and movement of assets and badges in buildings for advanced operational decision making. The Enlighted portfolio is part of the Siemens Xcelerator Marketplace, an open digital business platform to accelerate digital transformation.
The partnership will also allow Siemens to strengthen its solutions and services offerings to customers, supporting their energy reduction, decarbonization and sustainability goals through end-to-end programs.
— Dave Hopping, CEO, Solutions and Services, Siemens Smart InfrastructureWith valuable insights and analytics, smart lighting solutions can enable more intelligent decision-making, and drive sustainable innovation to transform interactions with the built environment. With the shared vision of this partnership, we are dedicated to providing solutions which prioritize occupant wellbeing and pave the way for significant energy savings and IoT data solutions.
Providing access to best-in-class building data captured from Enlighted’s smart IoT sensors, empowers decision makers to optimize operations, prioritize energy efficiency, and create spaces that are more comfortable, sustainable, and future-ready for occupants.
Showcasing the Partnership at Light + Building 2024
Enlighted and Zumtobel Group will showcase their partnership at the Zumtobel booth at the Light + Building 2024 trade fair in Forum Messe Frankfurt, Germany (Forum 0 / A10), March 3-8. The exhibition will feature digital services, innovative lighting controls, and visionary lighting solutions aimed at enhancing workplace well-being and supporting sustainable, energy-efficient building operations. In addition, Zumtobel Group will present new product developments and its vision for the future of lighting in a dedicated 'concept space.'