Filix Lighting USA is making a strong entrance into the U.S. market, and leading this expansion is Zarina Hamdard, an experienced professional with a deep passion for architectural lighting. With over a decade in business development and sales, Zarina brings a unique perspective to the industry, shaped by her ability to foster meaningful relationships and her keen understanding of the market’s demands.

Zarina's journey into lighting was driven by her love for client interaction. "I enjoy being out in the field, meeting clients, and developing relationships far more than sitting behind a desk drafting in AutoCAD," she shares. Her background in hospitality has played a key role in her approach, allowing her to connect with clients beyond product specifications and understand their broader needs. What excites Zarina most about joining Filix is the company’s commitment to innovation and collaboration. "Filix is more than just a lighting brand; it’s a community of creative minds dedicated to pushing the boundaries of lighting design."

She looks forward to working with industry professionals who share her passion for excellence and craftsmanship. Filix Lighting’s expansion in the U.S. represents a new chapter for the company, and Zarina is ready to lead the charge. With a focus on high-end hospitality, public spaces, and commercial developments, her strategy centers on positioning Filix as the go-to lighting brand for architects and designers. As she steps into this role, Zarina’s experience, enthusiasm, and people-first approach will undoubtedly be instrumental in strengthening Filix’s presence in the U.S. market. "For me, it’s about more than just lighting. It’s about fostering connections and working on visionary projects," she says.

With Filix’s commitment to quality and innovation, and Zarina’s expertise in business development, the company is set to make a significant impact in the industry. This new chapter is just beginning, and the future looks bright for Filix Lighting USA.

Introducing Zarina Hamdard: A New Chapter with Filix Lighting

Introducing the new lighting design from Filix: Hemera Hecto. This linear surface-mount solution provides a continuous line of light, allowing for a maximum run of up to 60 meters with a back-to-back configuration and 150 meters with jumper cables connected to a single Data Pulse module. The Hemera Hecto from Filix stands as a versatile and efficient solution for lighting applications on facades, bridges, and architectural projects. With features designed for durability, control, and sustainability, this lighting fixture addresses key needs in architectural illumination.

Design and Application

Hemera Hecto is designed for facade and architectural lighting, featuring an extruded aluminum body with IK07/IK10 clear tempered glass for durability. Its design complies with UL STD 1598 for wet locations and offers a 3G vibration rating resistance, making it suitable for challenging environments.

Glare Control

Hemera Hecto incorporates internal and external glare control options, such as microlouvre, hex louvre, and discrete sight options, allowing for tailored light distribution with minimized glare. This is crucial for pedestrian comfort and aesthetic integrity in architectural lighting.

Control Flexibility

The luminaire supports various control protocols including ON/OFF, 0-10V, DALI, and DMX (Data Pulse), offering flexibility in lighting management and enabling precise control over illumination levels, which is essential for dynamic lighting scenarios on architectural features.

Continuous Operation

The system can run continuously for up to 1000 meters, supported by DMX system topology. This capability allows for extensive lighting applications without compromising on consistency or intensity, ideal for long bridges or expansive facades.

Ease of Installation and Maintenance

Hemera Hecto emphasizes ease of installation and connection, with features like the X Line system for efficient power and data distribution and Split & Seal technology for enhanced durability against environmental factors. On-site LED module and engine replacement options further ensure that maintenance and repair processes are straightforward, minimizing downtime and labor costs.

Hemera Hecto distinguishes itself with the ability to create an uninterrupted line of light, enhancing the architectural coherence and visual appeal of projects. Its advanced features and versatile application make it an optimal choice for professionals seeking reliable, efficient, and sustainable lighting solutions for prominent architectural features.
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