Events China (Guzhen) International Lighting Fair

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About the event
China (Guzhen) International Lighting Fair is a one-stop sourcing platform for both competitively priced luminaires and innovatively designed light fixtures. The fair offers an unrivaled opportunity to source a complete spectrum of lighting products locally at a single event. The event is expected to attract over 100,000 visitors from all over the world with the necessary decision-making competence. With proactive support from the local government, Guzhen Lighting Fair strives to build a professional, integrated platform with a superior attendee and exhibitor experience.

 

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Record-breaking with over 290,000 Visits, 29th China (Guzhen) International Lighting Fair Concludes on a High Note, Setting the Stage for Future of Industry​

Focusing on an industrial cluster worth US$100 billion, the China (Guzhen) International Lighting Fair (GILF) brings together premium brands and targeted global buyers. The 29th GILF, spanning over 5 days, unfolded on a massive exhibition space of over 1.5 million square meters, hosting an impressive lineup of over 3,300 lighting and illumination brands. The event comprehensively showcased the industry's strength in technology, trending products, groundbreaking ideas, and the latest trends. It will serve as a bridge of exhibition and trade spanning the whole industrial chain by establishing close cooperation in the Greater Bay Area, combining fair and sub-venues, merging the exhibition site and the Internet, and integrating online and offline activities.

The main venue of the 29th GILF attracted a total of 70,362 professional visits, with 66,324 of which from domestic regions and 4,038 from overseas, representing 130 countries and regions worldwide. The number of international visitors witnessed a remarkable growth of 3.7% compared to 2019, setting a new all-time high record.

Over 220,000 admissions to the 8 sub-venues (totaling over 290,000 visits to the 9 venues), as major shopping centers came alive with vibrant activities, reverberating the vibrant pulse of the autumn season within the lighting and illumination industry.

Quality Upliftment

A total of about 3,300 exhibitors displays over 100,000 new products as part of the fair

Driven by the advantage of the lighting industry featuring the demand for essential products and an end-to-end supply chain, thousands of sellers and buyers from far and wide converged in the "Lighting Capital". Productive and well-orchestrated business discussions, along with a constant stream of deals being signed, dominated the exhibition halls during the 29th GILF. During on-the-spot interviews conducted by dozens of media outlets, exhibitors and buyers alike expressed their contentment with bountiful rewards. Amidst their accolades, they eagerly expressed their great anticipation for the next installment of the GILF.

Elevating standards, new experiences: With a sprawling size of 55,000 square meters, the main venue became a bustling showcase for 890 companies, each vying to stand out. Alongside the existing 6 halls, the main venue expanded its offerings with the inclusion of all-new Hall G, as well as Star-up Zone, Zhongshan Brand Zone, Shenzhen Zone Foreign Trade Zone, and even Lighting X Camping Zone. The enhanced arrangement of "7 halls and 5 specialized zones" not only capitalized on the emerging synergy between "innovation in Shenzhen and made in Zhongshan," but also served as a catalyst for the accelerated growth of small and medium-sized enterprise brands. Moreover, it catered to the need of the lighting and illumination industry for high-quality development.

The main venue focuses on specialization, while the sub-venues prioritize sophistication. With the continuation of the "main venue + sub-venues" operating model, the main venue, Guzhen Convention and Exhibition Centre, and its 8 sub-venues—Lihe Lighting Expo Center, Huayi Plaza, Star Alliance Global Brand Lighting Center, Lighting Era Center, Guzhen Chang'an Lighting Parts & Electronic City, Caosan International Lighting Parts City, Guyi Ruifeng International Lighting Fittings City, and Guyi Qingfeng LED Lighting Trading City—unveiled a remarkable range of roughly 100,000 new products. Together, they forged a comprehensive one-stop procurement platform from the source, serving the global buyers with diversified, targeted, and all-inclusive purchasing solutions.

New Potential Unleashed

4 standout highlights are at the forefront, leading the industry trend

Since September, a steady flow of traders has been visiting Guzhen Town non-stop. And the grand opening of the 29th GILF has presented the lighting capital with new industry opportunities, new demands, and introduced novel business models, consequently broadening the industry framework.

This fair shone a spotlight on four major highlights: smart lighting, low-carbon sustainability, cross-sector integration, and new and unique products produced by specialized and sophisticated enterprises. It showcased how they seamlessly merged into the ecosystem of various product categories, such as residential lighting, commercial lighting, outdoor lighting, special lamps, machines, and accessories, while also permeating into niche sectors like education, health, cultural tourism, and new energy.

With its ever-increasing popularity among end consumers, smart lighting held a prominent position as the crowd-puller at this year's exhibition. From a comprehensive range of smart products to application management platforms, intelligent lamp posts, and intelligent LED tubes for parking lots, these innovations are unlocking a whole new realm of possibilities in smart lighting scenarios. By utilizing their core lighting technology and offering comprehensive smart lighting solutions, many exhibitors demonstrated a progressive shift in their role from product suppliers to comprehensive solution providers.

As the drive towards "carbon neutrality" and "peak carbon" goals gains momentum, lithium-ion new energy and photovoltaic energy storage technologies are maturing. In this context, exhibitors displayed an array of sought-after products such as home energy storage, solar-powered streetlights, and landscape illumination. They underscore the "low-carbon + lighting" feature, becoming a transformative force as a "new engine" that propels the advancement of green and sustainable lighting. The presence of exhibits such as lithium-ion batteries, contract energy management solutions, energy storage power cabinets, inverters, intelligent four-in-one energy storage systems, and solar-powered landscape lights sparked significant interest among a multitude of professional buyers seeking expert advice.

The main venue witnessed a tremendous influx of new and unique products manufactured by specialized and sophisticated enterprises. The "best-selling items" enterprises showcasing products such as LED dynamic insect lights, mesh dot matrix displays, magnetic suspension desk lamps, and artistic wall-mounted lights received glowing reviews from many attending customers who were left impressed after experiencing them firsthand.

With the boundaries between "cross-industry + lighting" being breached, the distinct characteristics of the "new track" formed through the fusion and extension of multiple forms of business have become even more prominent. This has become the keyword and defining feature of this year's GILF, where smart lighting seamlessly integrated with daily living, production and operation methods, urban landscapes, and cultural tourism industries, showcasing the true meaning of "light beyond what meets the eye."

Deal Closure Boosted

The Hosted Buyer Program gets refreshed: a paradigm shifts in sourcing

As one of the flagship events of the GILF, the "Hosted Buyer Program" was upgraded and restarted. We cordially invited over 300 highly competent and highly motivated international procurement leaders from Southeast Asia, South Asia, Middle East, and other regions. We helped them engage in personalized and accurate matchmaking with exhibitors with a proven track record in exports, and empowered businesses to establish valuable connections and seize lucrative trade prospects on a global and sophisticated level.

The 'four-cornered success' of the Hosted Buyer Program gained unanimous acclaim from both buyers and exhibitors: the Welcome Reception promoting the Guzhen Town, the fair, and procurement enterprises; the Business Matching meetings seeing successful one-on-one engagements; the Sourcing Tour in Huayi Plaza showing the buyer groups the charm of luxury lighting megastore; and the entertaining Networking Party facilitating business negotiations. All this contributed to fruitful cooperation and mutual delight.

Nexus of Ideas

High-end forum events take center stage

A Kaleidoscope of high-end conferences, theme events, and the sales promotion festival flocked in abundance at the main venue and sub-venues during the exhibition, boosting trade fervor. They include the "Innovation Leads the High Quality Development of the Lighting Industry Forum", the "2023 Guzhen (Zhongshan)-JD Healthy Lighting Standards Release & Zhongshan Lighting Exhibition Hall Launch Ceremony", the "Intellectual Property Boosting the High-Quality Economic Development Forum", the "Digital-Intelligence Integration · Chip-Cloud Collaboration: 2023 China Intelligent Lighting Development Forum", the "2024 Innovative Luminaire Design New Product Launch & Thomson Brand Release Event", and other in-person and virtual meetings and events. These events invited numerous top industry experts, scholars, leading enterprise representatives, and lighting industry distributors. With a focus on industry development trends, technological innovation, product patents, and original design, the discussions at each conference aimed to explore cutting-edge lighting technology and market models. The conference venues were filled with an atmosphere of heightened awareness and a storm of new thinking, which catalyze new business models, emerging demands, and novel applications in the industry, empowering profound transformations.

In terms of sub-venues, "procurement season," "new product wave," "art festival," and "live store explorations" were impressively presented. These include the "Together Along the Way, Benefiting Others and Achieving Harmony - 2023 October Series Activities" at the Lihe Lighting Expo Center, the "Global Lighting Procurement Festival" at the Huayi Plaza, the "Autumn Featured Lighting Session" at the Star Alliance Global Brand Lighting Center, the "Second International Lighting Exhibition at the Times Square" at the Lighting Era Center, the "Golden Autumn October All-Category Purchasing Festival" at the Guyi Ruifeng International Lighting Fittings City and the Guyi Qingfeng LED Lighting Trading City as well as various business promotion activities at the Guzhen Chang'an Lighting Parts & Electronic City and the Caosan International Lighting Parts City. These events also engaged with a large number of traders to attend.

In addition, EZTalk, virtual exhibition tours, lighting store explorations, and live streaming of conference forums were utilized to promptly report the atmosphere and grandeur of the fair. Interaction with audiences on platforms such as Douyin (the Chinese version of TikTok) and Channels allowed for a collective experience of the charm of the lighting industry. Integration with the exhibition-connected B2B website Denggle.com formed a two-way enabling and cost-effective procurement loop, bridging the online and offline channels.

Be anchored in our origins and spread radiance worldwide. As the 29th China (Guzhen) International Lighting Fair came to a successful close, it leaves behind a trail of innovation and leadership, creating a platform for global lighting professionals to join forces and showcase a one-stop procurement extravaganza. The 30th China (Guzhen) International Lighting Fair, scheduled for 18 to 21 March 2024, sparkles with brilliance, hoisting its sails and fearlessly breaking through the waves!

 

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From a Roadside Exhibition to the Global Stage: The 30th GILF Challenges the New Heights​

Looking back at 2023, the 28th and 29th China (Guzhen) International Lighting Fair (GILF) attracted a total of 550,000 visitors during the spring and autumn editions, and displayed new technologies, new products, new ideas and new trends in the lighting field. From March 18 to 21, 2024, the 30th GILF will take place grandly in 9 major venues, aiming to create a lighting spectacle with over 3,300 high-quality exhibitors, roughly 100,000 new products and 1.5 million sqm of exhibition space.

The GILF has gone through a glorious course of 25 years since the roadside exhibition in 1999. With the industrial transformation from traditional lighting to LED lighting, the GILF has evolved from a triennial, biennial and annual exhibition to the current event held in spring and autumn based on the distinctive mode featuring front exhibition+back factory, exhibition-megastore linkage, and online+offline exhibition, building an exhibition and trade platform for the entire industry chain.

The scale of the exhibition and the number of exhibitors reach a new height. Although there was only a temporary exhibition hall built on the roadside when the GILF was firstly held, the event gathered 200 local exhibitors and attracted vast visitors from surrounding villages and towns. Since then, the GILF has embarked on a journey of rapid development. The 2nd to 11th editions of the GILF were all held in Guzhen Lighting Square with an exhibition area of 28,000 sqm, while the 12th edition started to be held at the Guzhen Exhibition & Convention Center with an exhibition area of 55,000 sqm. With subsequent joining of eight sub-venues, the GILF has become a mega-sized exhibition with over 3,300 high-quality exhibitors and 1.5 million sqm of exhibition space. The 16.5-fold increase in exhibitors and more than 50-fold increase in area reflect the solid progress of the exhibition.

The 30th GILF will open a new chapter. Based on the exhibition-megastore linkage mode, about 100,000 new products will be unveiled at the main venue, Guzhen Exhibition & Convention Center, and other 8 sub-venues, including Lihe Lighting Expo Center, Huayi Plaza, Star Alliance, Lighting Era Center, Chang'an Lighting Parts City, Caosan International Lighting Parts City, Guyi Ruifeng International Lighting Fittings City, and Guyi Qingfeng LED Lighting Trading City, to jointly create a one-stop sourcing platform to meet the full-category, precise and all-round purchasing needs of global buyers.

9 venues gathering 3,300 lighting suppliers

The number of buyers and satisfaction are increasing. Guzhen Town, China's Lighting Capital, has successfully opened the export market of its lighting products through the exhibition, achieving a significant transformation from "Introducing Guzhen to the World" to "Guzhen Lighting up the World". As the influence and appeal of the GILF are increasing, from 2014 to the 29th edition, the number of domestic visitors has doubled, and the number of overseas visitors has quadrupled, attracting high-quality buyers from more than 130 countries and regions. Among them, nearly 60% of the visitors come from the Belt and Road countries and regions. Visitor satisfaction is up to 97%, and the elites, buyers, or designers in the industry can reap more business opportunities here.

The quality and category of exhibits are improved and diversified. With the development of traditional lighting, as well as the rise and popularization of LED technology in Guzhen Town, the GILF has advanced scenario-based development and diversified application of light. Participants can also learn about the history and trends of China's lighting industry during the fair, which has undergone a significant change from simple decorative lamp-based exhibits to high-quality original products from the whole industry chain.

The 30th GILF will continue to forge forward. This year's exhibition will gather exhibits in the fields of smart lighting, indoor decorative lighting, commercial lighting, industrial lighting, outdoor cultural tourism lighting, new energy storage, accessories & parts and mechanical equipment, highlight exhibits in the fields of intelligent transportation, cultural and tourist attractions construction, new energy storage, smart lighting, smart lighting solutions, and original design, and focus on the latest trend of the lighting industry such as "intelligence+lighting", "low carbon+lighting" and "innovation+lighting".

Online+offline exhibition mode optimizes event activities. The GILF has been promoting digital transformation since 2014 by performing paperless, intelligent and electronic management. In 2016, Guzhen Town and the GILF officially launched the B2B trading platform Denggle.com, which integrates a full range of exhibition services and products online and provided online+offline marketing and trade matchmaking services for the industry. As online+offline integration goes further, jiagle.com and GILF Mini Program were launched, and services including online pre-registration, electronic bulletin and purchasing guidance are available through computer, mobile and mini programs, in order to meet the needs of different users, and provide buyers and suppliers with 24/7 services and the latest exhibition and industry information without time and space limit.

The 30th GILF will embrace the era of digital transformation. It will further empower the exhibition with digital technology and upgrade the online system to provide richer services and more comprehensive display of products and industry information. "EZTalk" livestreaming forum will use real-time virtual technology at the exhibition site to integrate the frontier ideas of forum guests, thus to run the lighting forum in a metaverse virtual way and provide a new mode for industry communication.

In addition, a number of high-end forums and activities will be held concurrently to help participants understand industry needs and gain insights of practitioners, making the fair a high-quality and informative "feast of ideas". Various theme activities and sales promotions will also be launched in sub-venues in the form of buying season, trendy products show, art festivals, and live store visits.

Liu Shengping, executive director of the China Association of Lighting Industry, said: "The GILF has been held for 30 consecutive editions, and the changes in scale, exhibits and visitors have fully demonstrated the increasing vitality, influence and expected value of the fair."

The 30th GILF will take place grandly from March 18 to 21, 2024 in Guzhen Town, China's lighting capital, where you can "visit the fair during the day and appreciate lanterns at night". You can also learn about the latest achievements in the lighting industry, experience the perfect integration of cutting-edge technology and artistic design, and witness the glorious history of the 30th GILF in this feast of light, shadow and innovation.

 

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All 8 Halls of the Main Venue of the 31st China (Guzhen) International Lighting Fair Open, with the New Hall H Showcasing Nearly 100 Unique Lighting Brands​

As the golden autumn season peaks, the lighting industry gathers once again. The 31st China (Guzhen) International Lighting Fair will take place from October 22 to 26 in Guzhen Town, Zhongshan City, Guangdong Province. Held during the prime time for global production and sales, this event will inject renewed strength and innovative energy into the lighting industry supply chain.

Expansion and Upgrades: Grand Opening of 8 Exhibition Halls​

The main venue of this year's event, the Guzhen Convention and Exhibition Center, will follow an exhibition-store linkage model and collaborate with eight major lighting megastores within the town: Lihe Lighting Expo Center, Huayi Plaza, Star Alliance Global Brand Lighting Center, Era Lighting Center, Guzhen Chang'an Lighting Parts & Electronic City, Caosan International Lighting Parts City, Guyi Ruifeng International Lighting Fittings City, and Guyi Qingfeng LED Lighting Trading City. This "1+8+N" setup forms an expansive exhibition and sales framework and brings together over 3,500 brands and tens of thousands of industry professionals. With the perfect convergence of timing, location, and talent, the Fair will create a one-stop, 1.5 million-square-meter procurement event through an integrated exhibition, sales, and online platform.

With the full opening of the Shenzhen-Zhongshan Link, a new "golden zone" filled with business opportunities is rapidly emerging, which brings fresh growth prospects to Guzhen's lighting industry.

The 31st China (Guzhen) International Lighting Fair is aligned with this era of rapid development and serves as a bridge for regional economic cooperation. In response to the high demand for exhibition space at the main venue in recent years, this year's event introduces a new comprehensive Hall H, located west of Hall A, covering an exhibition area of 3,400 square meters. With all eight halls in the main venue opening simultaneously, the Fair will feature over 1,000 exhibitors and offer products that span the entire lighting industry supply chain. The event will focus on three major industry trends: smart lighting, green and low-carbon technologies, and integrated innovation, thereby driving the development of a new ecosystem for the lighting industry.

New Debuts: Nearly 100 Brands Shine in Hall H​

The newly added Hall H has generated immense excitement, with nearly 100 high-quality enterprises already on board. They aim to drive business growth, expand market reach, and enhance their brand visibility and influence within the industry.

Hall H features a diverse range of product categories and companies across various tiers and showcases the platform's strength in specialization, precision, uniqueness, and innovation.

It includes both large, well-known partners from Shenzhen and local "government project suppliers." For example, Shenzhen Zongyou Technology Co., Ltd. specializes in manufacturing and selling portable wireless charging sockets and waterproof safety power strips and boasts over 30 invention patents and patent protection in 135 countries. They have long-standing collaborations with major brands like BYD, Haier, and Midea. Another participant is Zhongshan Dao Ba Lighting, established in 2016, with a 6,000-square-meter eco-friendly factory producing streetlight modules and solar lamps, which have earned certifications such as CE and RoHS.

The products on display in Hall H cater to both online platforms and cross-border e-commerce, featuring best-sellers as well as globally popular, patent-winning innovations. For example, Zhongshan Renzhao Lighting, a company specializing in desk lamps and nightlights, stands out with its distinctive products. For many years, they have supplied online platforms and cross-border e-commerce, earning the favor of numerous buyers due to their wide variety, stable quality, and quick delivery times. Another standout is HCNT from Zhaoqing City, an established company founded in 1999. HCNT holds domestic and international patents for magnetic levitation technology, and its products—such as magnetic levitation globes and desk lamps—are in high demand, with sales spanning both domestic and overseas markets.

The exhibitors at Hall H not only include research-driven companies from Shenzhen that integrate artificial intelligence with hardware engineering but also local providers offering mid-to-high-end custom engineering solutions. For instance, Shenzhen Index Tech uses artificial intelligence to generate hardware products and provides engineers with intelligent and efficient tools and platforms to shorten the path from concept to realization. Guangdong Weimi Intelligent Technology, which specializes in various power supplies, offers CE, CB, CCC, and RoHS-certified products, enjoys several new patents, and delivers comprehensive power supply solutions.

The Fair also features a number of national high-tech enterprises. Jiangmen Bright Lighting Technology, for example, produces lighting solutions for cultural tourism projects, roads, and factories. Foshan Zhengliang Optics, with over 20 years of experience, will showcase its newly developed secondary optical solutions, including optical lenses and reflective cups. Moreover, several outstanding brands from niche sectors will be present, such as Jiangmen Lingcheng Lighting, which specializes in explosion-proof lamps, and Guzhen Liancangzhiguang Lighting, known for its PLC stair light controllers.

From October 22 to 26, join us to witness the latest industry trends, marvel at cutting-edge innovations, admire the prowess of top enterprises, and envision the future of the industry. Let's experience the charm of the Guzhen Lighting Fair and help craft a glorious new chapter for the lighting industry.

 

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The 31st China (Guzhen) International Lighting Fair unveils three major trends​

Light gathers from all directions and sets the trend. The 31st China (Guzhen) International Lighting Fair grandly opened on October 22 and features over 1.5 million square meters of exhibition space. More than 3,500 high-quality brands are competing at the same stage and attract professional buyers from around the world. This all-encompassing one-stop procurement event, combined with a comprehensive industry chain exhibition platform, is set to elevate the lighting industry to a new ecological level.

This year's exhibition adopts a "1+8+N" format and features a grand lighting fair that showcases over 100,000 products that cover all aspects of the lighting industry. It fully embodies the three key industry trends of smart lighting, green and low-carbon solutions, and integrative innovation, and meets the one-stop procurement needs of buyers worldwide.

Smart lighting​

Moving beyond single products to comprehensive solutions​

Driven by national policies and consumer demand, smart lighting is entering a phase of rapid growth. According to data from ASKCI Consulting Co., Ltd, the domestic smart lighting market is expected to reach 47.9 billion Chinese yuan in 2024, representing a 12.7% increase compared to 2023.

Smart technology has become the main theme connecting numerous highlights at this year's exhibition. With advancements in the AIoT (Artificial Intelligence of Things) technology and decreasing costs, smart solutions are now widely applied across various specialized fields, including eye-friendly health lighting, home environments, classrooms, agriculture, landscaping, and healthcare. These innovations are breathing new life into the industry and attracting significant attention across several themed exhibition areas.

In the realm of smart technology displays, many exhibitors are showcasing their latest products of the year. These innovations integrate elements such as AI platforms, precise sensors, new energy lighting, energy storage, and new media art, fully reflecting the next level of productivity advancements. This underscores the industry's dynamic spirit of innovation and its potential for future growth.

Many exhibitors' representatives have noted that the smart lighting market is gradually evolving. It now includes advanced features such as precise sensing, ambient scene lighting, and remote control. The functionality has expanded beyond simple dimming to include soft-start dimming speed adjustments, multi-color mood lighting, high and low-voltage dimming combinations, and LED full-spectrum lighting for eye health.

From the product information and strategic promotions observed at the exhibition, it is clear that smart technology exhibitors are upgrading traditional lighting into cloud-based smart lighting. This transformation is achieved through chip integration, driver replacements, physical switches, mobile apps, Bluetooth voice control, and more. These companies are gradually evolving from simple product sellers into comprehensive solution providers and emphasizing higher added value to showcase their core competitiveness. This shift helps them avoid the "low-end price war" trap associated with homogeneous products.

This year's exhibition features a comprehensive display across various fields, including smart cities, whole-house smart systems, emotion-driven lighting experiences, full-spectrum eye-friendly environments, and smart security. These elements have added a strong sense of technological sophistication to the event.

Green and low-carbon solutions​

New materials + new energy: Building a sustainable green future​

With the implementation of the national dual-carbon policy, the use of new energy, battery storage, and photovoltaic modules is becoming increasingly advanced. The trend toward green and eco-friendly solutions continues to gain momentum.

At the main venue of this year's exhibition, dozens of exhibitors showcase popular products such as solar streetlights, smart light poles, outdoor energy storage cabinets, smart inverters, energy storage system solutions, and new material components utilizing low-carbon and eco-friendly technologies. These displays highlight the advantages of the "low-carbon + lighting" trend. A variety of unique energy-saving and environmentally friendly products are unveiled, drawing numerous buyers for discussions and negotiations, and creating a constant flow of activity on the exhibition floor.

The integration of green technologies with LED lighting is becoming increasingly close, with key parameters like high-efficiency energy savings, high-power LEDs, and smart energy control seeing continuous improvement. Some exhibitors also introduce integrated solutions for lighting and energy storage, as well as zero-carbon smart lighting systems. These innovations are set to expand the application scenarios for renewable energy and serve as a "new engine" for the high-quality development of the lighting industry.

A number of companies highlight their energy storage products and solutions, including energy storage cabinets, smart inverters, batteries and electrodes, portable power units, all-in-one emergency energy storage systems, and Battery Management Systems (BMS). These offerings attract a substantial number of professional buyers seeking more information.

Larger and more established exhibitors also take the opportunity to showcase images of their factories' advancements in digital transformation and low-carbon, green manufacturing. This approach aims to differentiate their brand and attract like-minded buyers who value sustainability and innovation.

Cross-industry innovation​

Cross-category and cross-industry integration, unleashing infinite possibilities for innovation​

As the boundaries between industries continue to blur, this year's exhibition highlights the trend of merging "creativity + lighting," establishes new pathways through cross-industry partnerships, and integrates diverse business models. These themes are among the standout features of the event and showcase the exhibition's strong potential to explore various crossover and niche markets.

Examples include companies extending from light bulbs to complete smart home solutions, expanding from ceiling light products to customized indoor and outdoor projects, and evolving from component suppliers to offering a diverse range of products across all categories. These developments illustrate the limitless possibilities of lighting technology.

The "Internet + Industry" model has gradually matured, with the integration of online and offline platforms becoming a standard strategy for traditional lighting companies to expand their markets and achieve transformation and upgrades.

At this year's exhibition, several internet companies and third-party organizations participated as industry service providers and showcase a variety of new cross-industry business models. These include a shared platform using the S2B2C model to aggregate professional technicians, which challenges traditional in-house or hired labor practices. There are also platforms operating on a group-buying supply chain model for lighting, which integrate top-tier factory resources to support cross-border e-commerce operations.

Cross-category integration is vividly showcased at the main venue. For example, smart light poles are used as a platform to seamlessly integrate solar panels, display screens, air monitoring, security alarms, and charging devices, which serve as a crucial entry point for building smart cities. Another exhibitor combines eye-friendly lamps, posture sensors, and desks to create an anti-myopia environment and attracts significant interest from many buyers.

At the exhibition, there are numerous new products and displays that blend lighting with home living, business operations, urban landscapes, and the cultural tourism industry, all offering experiences that merit repeated exploration.

 

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31st Guzhen Lighting Fair Draws Nearly 240,000 Visits, Showcases 100,000 New Products​

Thousands of businesses gathered this golden autumn to pursue a shared vision of progress. On October 26, the 31st China (Guzhen) International Lighting Fair, a five-day event, concluded successfully. Serving as a comprehensive exhibition and trade platform, both online and offline, the Fair brought together top-quality brands from the origin of the lighting industry. It attracted global buyers and leading experts to this grand autumn event and paved the way for a new future in the lighting industry.

With the theme "Guzhen Lights up the World," this year's Fair emphasized professionalism, market orientation, and internationalization. The main venue—the Guzhen Convention and Exhibition Center —teamed up with eight sub-venues and covered a total exhibition area of over 1.5 million square meters. The event showcased a comprehensive range of over 3,500 top-quality brands and unveiled around 100,000 innovative new products. This formed a "1+8+N" large-scale fair model which integrated front exhibitions with backend factories, connected displays with retail, and merged online and offline channels.

As of 2:00 PM on October 26, the main venue of the 31st Guzhen Lighting Fair had welcomed a total of 98,736 professional visits. Among them, 91,021 were Chinese mainland visits, while 7,715 were international visits from 141 countries and regions worldwide. The number of overseas visitors saw a record-breaking 35.39% increase compared to 2023. The eight sub-venues collectively welcomed over 140,000 visits, while the nine venues together recorded a total of nearly 240,000 visits.

Over 150 specialized and mass media outlets, along with popular video creators, captured and promoted the Fair's highlights through diverse formats, including photography, interviews, short videos, and interactive livestreams. The footage showed companies striving to showcase products, expand their markets, and attract customers, while buyers were actively scouting for quality products, seeking partnerships, and gathering industry insights. Both parties expressed great satisfaction with the event's high popularity and success and looked forward to the 32nd Guzhen Lighting Fair in March and the Guzhen Outdoor Lighting Expo in May 2025.

Leveraging Cluster Advantages: 3 Billion Yuan Industrial Projects Signed​

Focusing on technological innovation and expanding emerging markets, Guzhen, the lighting capital of China, is set to elevate its trillion-yuan industrial cluster to new heights. During the opening ceremony on October 22, a total of 41 projects were signed in stages, involving nearly 3 billion yuan in fixed industrial investment. These projects are expected to generate an annual output value of approximately 5 billion yuan and potentially drive more than 10 billion yuan in upstream and downstream industry value.

The successive introduction and implementation of manufacturing and service projects signal the acceleration of Guzhen's strategy for high-quality development. The comprehensive initiatives, including plans to welcome billion-yuan enterprises and the "Settle In," "Return Home," and "Build New Homes" campaigns, are in full swing, sharing opportunities for growth and creating a brighter future together!

Expanding Scale + Embracing a New Landscape | Deep Integration of Shenzhen and Zhongshan Boosts Industry to a New Level
This year's main venue featured a new addition, the comprehensive Hall H, bringing the total to eight halls, covering over 58,000 square meters, and entertaining 1,029 exhibitors.

The exhibits spanned the entire industry chain: from smart lighting, residential lighting, and commercial lighting to outdoor lighting, accessories, and machinery, with a wide array of popular and new products on display. The event also highlighted specialized sectors such as IoT systems, new energy, education and office lighting, decorative lighting, and display screens, each showcasing its unique characteristics. These exhibits perfectly captured the three main industry trends: "Smart Lighting, Green Low-Carbon Solutions, and Integrated Innovation."

The cooperation model of "Shenzhen as the Supply Chain Leader + Zhongshan as the Support," and "R&D in Shenzhen + Production in Zhongshan" was further deepened at the Fair this year. The "Shenzhen-Zhongshan Brand Zone" in Hall A underwent significant upgrades, with more than 60% of exhibitors returning from the Guzhen Lighting Fair last autumn and a 26.67% increase in participating companies. This comprehensive showcase highlighted the forefront of "Product Intelligence," "Industry Digitization," and "Trade Innovation" achieved between Shenzhen and Zhongshan.

Smart Technologies + New Energy | Strengthening New Quality Productive Forces​

The standout highlights of the exhibitors' displays were "smart lighting, green and low-carbon solutions, cross-industry integration, and specialized and innovative solutions." These trends not only align with the latest industry demands and brand needs but also showcase the diverse and vibrant ecosystem of the Guzhen Lighting Fair as a platform originating from the heart of the industry.

With advancements in AIoT (Artificial Intelligence of Things), lithium batteries, and photovoltaic energy storage technology—along with decreasing costs—smart lighting and low-carbon new energy have become the central themes connecting various unique features. These technologies are now deeply embedded in niche sectors such as eye-care lighting, home, classroom, agriculture, landscape, and healthcare and inject unprecedented vitality into the field, with high enthusiasm from attendees.

Many exhibitors launched their annual new products, which incorporate AI platforms, and precise sensors, and extend applications to scenarios like smart cities, whole-home automation, emotional lighting experiences, full-spectrum eye-care spaces, and smart security. These innovations highlight the rapid acceleration in developing new quality productive forces within the lighting industry.

For example, in indoor parking scenarios, exhibitors applied smart dimming and radar sensing to LED lighting, significantly reducing energy consumption. They also integrated with major platforms such as Tuya, Huawei, Tmall, and Baidu and shifted from single-product sales to comprehensive smart living solutions.

In the areas of "Low-Carbon + Lighting" and "Low-Carbon + Energy Storage," exhibitors combined "Solar Power" and "Cloud IoT" systems to upgrade traditional street lighting and landscape illumination. They introduced a matrix of product systems, including new home energy storage and power generation systems, cabinet-style tower energy storage, and emergency startup parking power sources.

By focusing on "smart" and "energy," exhibitors have broken free from the traditional low-end, price-driven competition, highlighted their core competitiveness through higher added value, and attracted more new customers and orders.

Many creative exhibitors showcasing innovative technologies also drew significant attention from professional buyers. Examples include original designs of all-copper and glass decorative lamps, creatively flexible silicone strip lights, AI-powered IoT self-learning LED tubes offering high efficiency and energy savings, flexible LED display screens suitable for various venues and buildings, integrated light strips combining cooling, lighting, sprinkling, and audio functions, full-spectrum eye-care lighting spaces that protect against myopia and align with human biological rhythms, and comprehensive online and offline platforms that integrate lighting, bathroom fixtures, appliances, hardware, and general household categories.

Facilitating Transactions + New Models | Hosted Buyer Program Upgraded​

The Fair's signature program, the Hosted Buyer Program—was a highlight, which featured four high-value activities: Welcome Reception, Business Matching, VIP Sourcing Tour and Networking Party. These events focused on addressing the three most important factors for businesses and buyers: genuine needs, accurate matching, and efficient transactions. The Business Matching, held over several days, created a lively atmosphere. In addition to pre-show matches between buyers and sellers, the sessions featured detailed listings of buyers' requirements and led many to reach preliminary cooperation agreements with exhibitors on the spot. This significantly shortened negotiation times and facilitated more efficient transactions. The organizers also introduced a dedicated session for buyers specializing in lighting exports coming from Yiwu and further enhanced the effectiveness of the fair.

The "VIP Sourcing Tour" segment was held at Huayi Plaza, featuring a combination of a "Exchange Meeting + Free Store Exploration." The highlight of the event, the Networking Party, attracted brand executives, Chinese lighting market representatives, and distinguished international buyers. The evening also included an awards ceremony for the short video competition of the 31st Guzhen Lighting Fair, "Good Lights in Guzhen." Guests were invited to immerse themselves in Chinese culture, thereby fostering deep interactions in a relaxed and casual atmosphere and creating ample business opportunities.

"Sharing Ideas" + Expert Gathering | High-End Forums Lead Industry Trends Daily​

At the main venue, a series of engaging high-end forums took center stage and brought together industry experts, Chinese and international buyers, and renowned entrepreneurs. These events focused on the cutting edge of lighting technology, market trends, e-commerce expansion, and other hot topics.

Key forums included: "Green Low-Carbon Lighting for High-Quality Development," "Safeguarding Quality and Promoting Innovation—Product Quality Improvement Training," "Technology, Product, Opportunity—Lighting Industry New Product Launch," and "2024 Intelligent Lighting Industry Development Conference."

A new model of "Exhibition through Conferences" also made its debut at the Fair this year. The organizers, in collaboration with the Guangdong E-Commerce Association, hosted the "Guangdong (Zhongshan) Lighting Industry E-Commerce Resource Matching Conference," featuring two major events: the "Guangdong (Zhongshan) Lighting Industry Cross-Border E-Commerce Expansion Conference" and the "Guangdong (Zhongshan) Lighting Industry New Business Growth Conference." An exclusive "Guangdong (Zhongshan) Lighting Industry E-Commerce Resource Matching Zone" was established to bring together well-known Chinese and international cross-border e-commerce platforms and service providers, thereby achieving an innovative breakthrough in resource integration to seize global trade opportunities.

The "EZTalk" Livestreaming Forum was once again held in a futuristic metaverse virtual livestream studio, where several industry guests discussed trending topics such as "New Consumption Models," "Health-Focused Smart Lighting," and "AI Lighting Design."

Sub-Venues + Activity Surge | Diverse Events Boost Trade and Tourism​

The eight sub-venues were buzzing with a variety of exciting activities, including themed purchasing festivals, new product launches, and livestream store tours, offering a multi-layered, comprehensive, and high-quality autumn procurement extravaganza.

Lihe Lighting Expo Center organized "October Value" events, along with a series of cross-border e-commerce and foreign trade activities, which delivered substantial benefits to both Chinese and international buyers.

Huayi Plaza hosted the "October Global Lighting Purchase Festival," blending lighting exhibitions with fashionable shopping.

The Star Alliance Global Brand Lighting Center held an eight-day (Autumn) Specialty Lighting Fair, bringing together brand enterprises and nationwide merchants.

At Era Lighting Center, an Autumn New Product Appreciation Season took place, featuring the Golden October Global Customer Incentives (with travel reimbursement and free accommodations).

Guyi Ruifeng International Lighting Fittings City and Guyi Qingfeng LED Lighting Trading City collaborated on the "Golden Autumn Peak Season One-Stop Shopping" festival, showcasing a full range of products from the Guyi Industrial Community.

Caosan International Lighting Parts City, in partnership with leading vendors, held the "2024 Autumn Lighting (Accessories) Procurement Festival."

Meanwhile, Guzhen Chang'an Lighting Parts & Electronic City created a lively atmosphere with surprise promotional events.

At the time of this report, all sub-venues continued to attract a large number of buyers and maintain a strong business atmosphere throughout the city of lights.

To better serve international buyers and activate new potentials in cultural tourism consumption, Guzhen simultaneously hosted the third Lighting Cultural Carnival. Highlights included the "Guangdong Cuisine Chef" Skills Competition, the Golden Earth Concert, the National Intangible Cultural Heritage Liufang Yunlong Dance, and a Cantonese Opera and Folk Art Gala, vividly showcasing the town's traditional cultural charm.

With a profound presence in the industry and a global vision, the 31st Guzhen Lighting Fair led the way through innovation, achieved new heights through shared success, and concluded with resounding success.

The 32nd Guzhen Lighting Fair will take place on March 18, 2025. We look forward to joining lighting professionals from around the world in moving toward innovations and achieving a quality-driven future!

Finally, we extend our heartfelt thanks to every exhibitor, partner, media outlet, and attendee for your participation and support. Thank you for being part of this spectacular lighting industry event and making this golden October a memorable and successful gathering!