LED bar, panel and ring lights are consumer-oriented lighting equipment designed for photographic, videographic and live streaming applications. These portable, even handy studio lights are commonly used for beauty shots, portraits, vlogging, selfies, and macro photography. The widespread use of smartphones capable of shooting high quality images and videos has created a new era of mobile productivity. The explosion of apps available for both iOS (Apple) and Android (Google) mobile devices that provide sophisticated editing and digital effects capabilities made everyone a documentarian of everyday life and the director of their own show. The heavily intertwined use of smartphone and social media drives the use of video to raise awareness, create engagement, develop interpersonal relationships, building brands, or drive sales. On the other hand, video chat applications and web conferencing software have seen a sharp rise in demand as a result of the COVID-19 pandemic. A professional appearance that’s psychologically associated with the high standards of communication and presentation requires lighting to be optimized for the video camera and transforms a routine, bland shot into an attractive, appealing image.
at the Open Lighting Product Directory (OLPD)
